Adams Capture: Connecting Billboards to the Digital World

In today’s digital world, audiences no longer live in one channel. While it’s true that the world is becoming increasingly desensitized to digital advertisements, digital is still one of the greatest ways to connect with specific demographics and encourage them to take direct action.

Out-of-home advertising boldly meets audiences right where they are in the real world, despite whatever digital echo chamber they may be subscribed to. But now, we’re able to enhance its reach with the power of digital integration. When we combine the unique strengths of both mediums through cross-channel marketing, we can successfully connect OOH exposure with measurable digital impact.

That’s where Adams Capture comes in. Adams Capture bridges that gap, combining billboard visibility with data-driven digital retargeting.

---

What Is Adams Capture?

To put it simply, Adams Capture allows brands that partner with Adams Outdoor Advertising to follow and reconnect with audiences who have seen their billboard message.

We’re able to retarget those audiences through non-outdoor digital channels, including:

• Mobile
• Online
• OTT | CTV
• Pre-roll
• Streaming Audio
• Display
• Geofencing / Geoframing

Through billboard retargeting and digital attribution, we can turn a single billboard impression into a full-funnel digital marketing opportunity.

---

Turning OOH Exposure into Digital Action

Here’s how it all comes together:

• Audience Alignment – First, billboard audience profiles are matched with desired demographics and behaviors to ensure ideal target audiences are reached.

• Multi-Channel Retargeting – The same audiences are then reached through each non-outdoor digital channel.

• Measurement & Attribution – Engagement from billboard exposure is then tracked to digital interaction and conversions. The impact of the campaign is analyzed before, during, and after it runs.

The Power of Unified Messaging

Adams Capture amplifies a campaign by reintroducing a brand’s message, over and over again, in the target audience’s digital realm through repetitive, multi-screen experiences. A single, consistent message across OOH and digital channels increases brand recall and response rates.

Studies have consistently shown that repetition strengthens recall and positive brand perception. According to a meta-analysis by Schmidt and Eisend (2015), consumer attitudes toward a brand peak around ten ad exposures, while recall continues to rise even beyond eight exposures — clear evidence that repetition helps messages stick in the mind.

---

Why Choose Adams Capture?

• Simplify, strategize, and succeed — all in one place.
• Hyper-local targeting for precision and relevance.
• Unified cross-channel storytelling built around real OOH exposure.
• Less waste, more impact.
• Closed-loop measurement that connects impressions to outcomes.

Adams Capture connects the power of billboard visibility with the precision of digital targeting. It’s how modern brands make every impression count, from street to screen.

Ready to connect your brand across every screen?
Connect with our team to build your next data-driven OOH campaign.