Adams Outdoor Advertising has significantly expanded its presence in the Triad region of North Carolina with the strategic acquisition of Toby Outdoor assets. Specifically, the deal adds nine new billboard faces, including a premium digital location in Wilkesboro, N.C., and two additional digital sites in Galax, Va., further strengthening the company’s regional footprint.
With this acquisition, Adams Outdoor now operates 34 digital billboard faces across the Triad, effectively doubling its digital reach in the area over the past year. These new locations will integrate seamlessly with existing assets, offering advertisers flexible, high-visibility options to connect with audiences in key regional corridors.
“This acquisition represents more than just growth — it’s a reflection of our ongoing commitment to invest in the markets we serve and to elevate the power of outdoor advertising.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Kevin Jones emphasized that the acquisition goes beyond growth in numbers. Additionally, he highlighted the region’s population growth, noting that this presents a valuable opportunity for businesses to engage new consumers through strategic billboard placements.
For advertisers, the expansion provides more ways to reach audiences with both traditional and digital out-of-home formats. Meanwhile, for Adams Outdoor, it reinforces the company’s position as a leading private out-of-home media provider in the U.S., combining regional strength with cutting-edge digital capabilities.
As the outdoor advertising landscape evolves with digital technology and shifting demographics, Adams Outdoor’s latest acquisition demonstrates how strategic growth and enhanced digital reach can go hand in hand. Ultimately, businesses in the Triad and surrounding areas now have more opportunities than ever to amplify their messaging and capture attention in high-traffic locations.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Expands Triad, North Carolina Presence with Acquisition of Toby Outdoor Assets
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