Adams Outdoor Advertising has significantly expanded its presence in the Triad region of North Carolina with the strategic acquisition of Toby Outdoor assets. Specifically, the deal adds nine new billboard faces, including a premium digital location in Wilkesboro, N.C., and two additional digital sites in Galax, Va., further strengthening the company’s regional footprint.
With this acquisition, Adams Outdoor now operates 34 digital billboard faces across the Triad, effectively doubling its digital reach in the area over the past year. These new locations will integrate seamlessly with existing assets, offering advertisers flexible, high-visibility options to connect with audiences in key regional corridors.
“This acquisition represents more than just growth — it’s a reflection of our ongoing commitment to invest in the markets we serve and to elevate the power of outdoor advertising.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Kevin Jones emphasized that the acquisition goes beyond growth in numbers. Additionally, he highlighted the region’s population growth, noting that this presents a valuable opportunity for businesses to engage new consumers through strategic billboard placements.
For advertisers, the expansion provides more ways to reach audiences with both traditional and digital out-of-home formats. Meanwhile, for Adams Outdoor, it reinforces the company’s position as a leading private out-of-home media provider in the U.S., combining regional strength with cutting-edge digital capabilities.
As the outdoor advertising landscape evolves with digital technology and shifting demographics, Adams Outdoor’s latest acquisition demonstrates how strategic growth and enhanced digital reach can go hand in hand. Ultimately, businesses in the Triad and surrounding areas now have more opportunities than ever to amplify their messaging and capture attention in high-traffic locations.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Expands Triad, North Carolina Presence with Acquisition of Toby Outdoor Assets
Lafe Schneider, former President of TDO Advertising, joins Adams Outdoor Advertising in a new role as Sales Manager in Ohio. The move follows Adams’ acquisition of TDO’s assets; a transition Schneider describes as both a proud ending and an exciting new beginning.
Under Schneider, TDO grew from a small startup into a respected regional player in out-of-home (OOH) advertising. He credits this success to strategic innovation and strong relationships with agencies, clients and landowners. In 2018, TDO adopted programmatic OOH through Blip, expanding how advertisers could access and measure campaigns.
Furthermore, beyond the business growth, Schneider highlights the importance of culture and community focusing on integrity, creativity and delivering value for every partner. “Our goal was always to elevate the industry while staying true to our roots,” he reflects.
Now part of Adams, Schneider brings his market experience and entrepreneurial mindset to a major OOH company. He sees the transition not as an ending, but as a chance to build on TDO’s foundation with Adams’ resources and reach.
As a result, the collaboration promises “smarter, more impactful outdoor campaigns that connect brands and communities in new ways,” Schneider says, blending TDO’s innovative energy with Adams’ scale and stability.
Ultimately, for clients, agencies and landowners, this move signals continuity as well as growth. The values and vision that defined TDO will continue to thrive, now supported by a larger platform capable of taking local creativity to a broader stage.
As Schneider steps into his new role, the message is clear: the future of OOH in Ohio is bright, connected, and built on collaboration.
To learn more about Ohio’s market and to plan your next campaign contact our team today!
In today’s digital world, audiences no longer live in one channel. While it’s true that the world is becoming increasingly desensitized to digital advertisements, digital is still one of the greatest ways to connect with specific demographics and encourage them to take direct action.
Out-of-home advertising boldly meets audiences right where they are in the real world, despite whatever digital echo chamber they may be subscribed to. But now, we’re able to enhance its reach with the power of digital integration. When we combine the unique strengths of both mediums through cross-channel marketing, we can successfully connect OOH exposure with measurable digital impact.
That’s where Adams Capture comes in. Adams Capture bridges that gap, combining billboard visibility with data-driven digital retargeting.
To put it simply, Adams Capture allows brands that partner with Adams Outdoor Advertising to follow and reconnect with audiences who have seen their billboard message.
We’re able to retarget those audiences through non-outdoor digital channels, including:
Through billboard retargeting and digital attribution, we can turn a single billboard impression into a full-funnel digital marketing opportunity.
Here’s how it all comes together:
Adams Capture amplifies a campaign by reintroducing a brand’s message, over and over again, in the target audience’s digital realm through repetitive, multi-screen experiences. A single, consistent message across OOH and digital channels increases brand recall and response rates.
Studies have consistently shown that repetition strengthens recall and positive brand perception. According to a meta-analysis by Schmidt and Eisend (2015), consumer attitudes toward a brand peak around ten ad exposures, while recall continues to rise even beyond eight exposures — clear evidence that repetition helps messages stick in the mind.
Adams Capture connects the power of billboard visibility with the precision of digital targeting. It’s how modern brands make every impression count, from street to screen.
Ready to connect your brand across every screen?
Connect with our team to build your next data-driven OOH campaign.
When the PGA Championship came to Charlotte, Adams Outdoor Advertising and Vistar Media teamed up with Method 1 to create a campaign that showcased the true power of dynamic digital out-of-home advertising. The goal was simple: bring Elijah Craig Bourbon to life in real time and engage fans throughout every moment of the tournament.
The campaign rolled out in three key phases:
“At Adams, we’re committed to redefining the boundaries of DOOH, and Vistar has been an invaluable partner in that journey. When Method 1 approached us with the opportunity to collaborate on a campaign for Elijah Craig, we embraced it as a chance to create something truly special. Together, we developed captivating content that not only celebrated a major city event but also elevated a distinguished brand. The result was a dynamically designed campaign that maximized exposure and delivered a stunning visual experience.”
– Matt Hood, VP of Programmatic, Adams Outdoor Advertising
Powered by Vistar Media’s ad server, Adams leveraged dynamic feeds and precision scheduling to deliver the right message at the right time. Real-time data allowed creative content to update automatically, while audience insights and dayparting ensured maximum impact.
Over four weeks, the campaign reached more than 15 million impressions across 41 digital screens in Charlotte. Using Adams’ Capture analytics, the team tracked over 5 million unique device IDs, proving that dynamic digital out-of-home advertising can connect brands and audiences with measurable precision.
By combining creative storytelling with smart technology, Adams Outdoor Advertising demonstrated that digital out-of-home can do more than drive awareness — it can drive real-time engagement.
➡️Ready to see what dynamic digital out-of-home advertising can do for your brand?
Connect with our team to build your next data-driven OOH campaign.
A new national study released by the Out of Home Advertising Association of America (OAAA), in partnership with The Harris Poll, confirms that billboards boost sports attendance and economy when featuring sports content.
The study found that nearly 60% of U.S. adults recall recently seeing an OOH ad for a major sporting event. As a result, 90% took real-world actions, including engaging on socials, talking with friends about the event, or viewing the game. And, 99% of fans who attended games spent money in teams’ host cities. The resulting hotel, restaurant, and transportation spending proves that billboards drive economic impact beyond the stadium.
“OOH doesn’t just sell tickets. It fuels the entire sports economy,” said Anna Bager, President and CEO, OAAA. “Sports audiences are primed when they encounter OOH in context. What stands out in this research is the combination of high recall and immediate action steps, from social engagement to ticket purchases and event attendance.” She added, “OOH captures the energy of live sports like no other medium.”
“OOH doesn’t just sell tickets. It fuels the
Anna Bager, President and CEO, OAAA
entire sports economy.“
Don’t let the season pass you by – Contact us today to capitalize on OOH’s proven sports results!
Big news? More like big news… twice in one week! That’s right — our Real Estate team is on fire 🔥 and doesn’t seem to sleep, because Adams Outdoor Advertising just wrapped up its second acquisition of the week.
On September 30, 2025, we officially added 35 new billboard faces to our portfolio, acquiring prime assets from The Sign Shoppe and expanding our coverage across the Carolinas.
These new static billboards stretch from North Myrtle Beach, South Carolina, to just south of Wilmington, North Carolina. With this move, we’ve connected our Florence, SC market all the way to the coast — giving advertisers an unbeatable stretch of visibility across one of the hottest tourist markets in the region. 🌴🌊
The Sign Shoppe, meanwhile, will continue doing business in its other areas, outside of these billboard assets.
“This acquisition is a powerful add-on opportunity that expands our reach across one of the most in-demand tourist markets in the Carolinas. Tying our Florence, SC market all the way to the coast is a great way to expand coverage and create greater opportunities for our advertisers.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Translation? Whether you’re a local business or a national brand, your message just got more chances to shine in front of vacationers, locals, and road-trippers alike.
This is our second acquisition this week — proof that our Real Estate team is keeping the pedal down and pushing Adams forward with nonstop energy.
At Adams Outdoor, we’re not just growing. We’re building a stronger, smarter, and more connected network of boards that bring our advertisers’ stories to life in the places that matter most.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Acquires Billboard Locations from Sign Shoppe
We’re excited to share big news: Adams Outdoor Advertising has acquired Toledo-Detroit Outdoor (TDO Advertising), marking an important step forward in our mission to build the strongest out-of-home advertising network in the country.
With this acquisition, Adams not only strengthens its presence in southeast Michigan’s Detroit and Ann Arbor markets but also expands into northwest Ohio for the first time. In addition, TDO brings 70 billboard displays — including 18 digital and 52 static faces — across the Detroit (#14) and Toledo (#71) DMAs. Together, these assets create unmatched visibility along major expressways, highways, and arterial roads, ultimately helping brands reach audiences where they live, work, and travel.
About TDO Advertising: Founded in 2015, TDO quickly grew into a respected out-of-home provider, and over time, developed a strong reputation for local expertise and client service. Furthermore, their team has built an impressive footprint in Detroit and Toledo, thereby offering advertisers impactful placements in high-demand markets.
“This acquisition represents a tremendous opportunity for Adams Outdoor Advertising. By combining TDO’s local expertise with Adams’ scale, innovation, and service, we can deliver even greater value for our customers. Together, we’re creating exciting opportunities for advertisers and reinforcing our momentum for long-term growth.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Above all, Adams Outdoor remains committed to growth, innovation, and customer success. With TDO, we now offer a stronger regional network.
We look forward to welcoming TDO’s team and customers to the Adams family. We will continue delivering high-impact advertising.
If you want to expand your brand in Detroit, Ann Arbor, Toledo, or beyond, our team is ready to help.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Acquires Toledo-Detroit Outdoor
Out-of-home (OOH) advertising, particularly billboards, plays a significant role in shaping consumer behavior for individuals intending to buy a car. Unlike some ads you can scroll past or skip, billboards catch your attention during daily drives and stick in your memory. In fact, according to OAAA, 71% of U.S. drivers regularly notice billboards, and 26% say they’ve visited a business after seeing one. For prospective car buyers, this type of constant exposure can create strong brand recall and influence dealership visits.
One of the biggest advantages of how billboards impact car buyers is timing. People see them while driving—the exact moment when cars are top-of-mind. On average, car buyers consider about 3 to 4 brands before making a final decision, so staying visible is key. Plus, 66% of people take some action after seeing an OOH ad, like looking up a dealership online or visiting in person. That kind of immediate response shows how billboards can guide buyers from awareness to action.
Out-of-home advertising can improve consumer perceptions of brand quality and reliability. Studies show that OOH can boost brand recall by up to 47% compared to digital-only ads. When someone is making a big purchase like a car, seeing a trusted brand over and over can reduce hesitation and increase the likelihood of a visit or purchase.
In conclusion, billboards actively influence people’s car-buying decisions. Understanding how billboards impact car buyers show that by keeping brands visible, memorable and credible, billboards help guide buyers from noticing a brand to actually visiting a dealership. They remain one of the most effective tools in the automotive marketing toolbox.
🚗 Contact us today to see how billboards can accelerate your car sales!
Sources: Outdoor Advertising Association of America [OAAA], 2023 | Nielsen, 2017 | Clear Channel / Kantar 2025
Looking to dominate one of the most heavily traveled highways in the Lehigh Valley? Adams Outdoor’s prime Lehigh Valley billboard locations on Route 22 deliver 1.8 million+ impressions monthly, at a rate businesses can actually afford— less than $100/day!
Billboards can’t be skipped, scrolled past or blocked. They deliver real, lasting impact.
If you’re searching for billboard advertising, there’s no smarter way to boost brand awareness, reach commuters, and connect with local audiences.
That’s nonstop exposure for businesses in Allentown, Bethlehem and Easton.
The Lehigh Valley is one of the fastest-growing regions in the Northeast. This growth makes it an ideal market for advertisers. Consider the following:
Therefore, when you invest in billboards, you’re putting your brand in front of an audience with high spending power and strong purchasing intent.
Out-of-home advertising (OOH) beats digital + TV in every major marketing metric:
Affordable Reach, Big Results.
For under $100/day, Adams Outdoor makes billboard advertising in Eastern PA accessible for businesses of all sizes. Moreover, by pairing static boards with digital billboard advertising, you can create dynamic campaigns that adapt and evolve throughout the day, making them perfect for promotions, events, or seasonal messaging. In addition, this combination ensures your brand stays visible and top-of-mind with local audiences.
Our team knows the market inside and out. From start to finish, they handle everything, from creative billboard design to campaign execution, ensuring your brand gets noticed. By securing your prime Lehigh Valley billboard locations on Route 22, you can confidently put your message where it matters most.
Out of home (OOH) advertising posted its 17th consecutive quarter of growth, increasing 3% year-over-year to $2.86 billion in Q2 2025. Year-to-date, OOH revenue is up 2.6%.
FIFA alone invested $5M+ in Q2 OOH to promote the FIFA Club World Cup, showcasing the channel’s strength during shared live events leading up to the 2026 World Cup.
National brands are scaling their roadside billboard presence, especially in digital formats. This momentum is proof that OOH continues to deliver reach, relevance, and ROI for category leaders across industries.
Source: OAAA / Media Radar
CHARLOTTE, N.C., Aug. 27, 2025 via PR Newswire — For months, drivers in all 18 Adams Outdoor Advertising markets across the country have been spotting something strange: billboards, posters, and digital displays covered in bright yellow rubber ducks. No logo. No slogan. No clue who put them there. The citywide takeover sparked online chatter, in-person conversations, and plenty of wild guesses about the ducks’ meaning.
Today, the mystery is solved. The ducks were part of a bold, company-wide “tease and reveal” campaign designed to showcase the unique power of outdoor advertising. Adams’ AdLab – our in-house, award-winning creative team – designed every facet of the campaign, which included storytelling, custom creative, unique billboard extensions, and the production of more than 1,500 real-life rubber ducks.
“Outdoor advertising works because it’s part of people’s everyday lives,” said Josh Scharfberg, Chief Revenue Officer. “When you pair strategic placement with a creative hook, you can create a viral campaign that everyone is talking about. The ducks proved just that. Our goal was simple: if we can create this kind of buzz for rubber ducks, imagine what we can do for your brand.”
Now entering its “reveal” phase, the 12-week campaign’s copy is being updated to further spread awareness. Customers and communities can expect real-life “duck drop-offs” and client shout-outs over the coming weeks, keeping the momentum – and the fun – going strong.
The Duck Campaign will continue through October 19, 2025, with fresh creative rolling out to complete the story. You can follow along here.
For media inquiries, images, or interviews, please contact: Melissa Moberg (704-909-7250, Mmoberg@adamsoutdoor.com)
About Adams Outdoor Advertising
Adams Outdoor is the nation’s fourth largest out-of-home advertising company and the largest privately held. Across key U.S. markets, Adams transforms everyday spaces into unforgettable brand moments with a premium network of static and digital billboards. Fueled by creativity, innovation, and a deep understanding of audience behavior, Adams helps brands stand out, spark conversation, and drive results.
Many business owners and marketers used to assume billboards were “old school.” But today, that way of thinking is what’s actually outdated.
New research confirms that billboard advertising effectiveness is higher than TV, digital, and even connected TV when it comes to building brand awareness and driving purchase intent.
A 2025 study by Kantar found that out-of-home (OOH) advertising delivers the strongest brand lift across all major channels – proving billboards are not just relevant, but essential for modern marketing.
When people are asked which ads they remember, billboards rise to the top:
For local businesses, that means more customers noticing your name in the community. For national brands, it means scale and visibility at a level digital alone can’t achieve.
The same study revealed that billboards also increase purchase intent by 9.8%—virtually identical to TV (9.6%) and far higher than digital (1.7%) or CTV (2.7%).
This is where billboard advertising effectiveness shines: not only do people see and remember the message, they’re more likely to choose the brand or business behind it.
The research also found that billboards improve how people feel about brands and how well they remember messages:
For a small business, that translates into credibility and trust in the local market. For larger advertisers, it reinforces positioning and consistency across markets.
Billboards aren’t “old school.” They’re effective because they’re part of daily life:
That combination makes billboards one of the most powerful tools for building both awareness and intent today.
Whether you’re running a neighborhood business or a national brand campaign, the takeaway is the same: billboards deliver higher awareness and intent than TV, digital, or CTV.
It’s not just visibility. It’s effectiveness you can measure.
At Adams Outdoor Advertising, we help brands unlock the full potential of OOH. From high-impact static billboards to dynamic digital and programmatic campaigns, our solutions drive measurable results that outperform other media. Ready to see the difference billboards can make? Contact us today
NORFOLK, Va.–Adams Outdoor Advertising today announced the acquisition of Chesapeake Outdoor, a well-regarded regional out-of-home (OOH) media company serving the Eastern Shore of Virginia and Maryland. This marks Adams’ seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia Beach market.
This marks Adams’ seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia Beach market.
The acquisition adds 181 static billboard faces to Adams’ portfolio, enhancing its market penetration and expanding its ability to deliver value to advertisers across one of the East Coast’s most dynamic corridors. This move aligns with Adams’ ongoing strategy to grow its presence in high-opportunity regional markets through targeted expansion.
“This acquisition is a strong continuation of our disciplined growth plan,” said Kevin Jones, CEO of Adams Outdoor Advertising. “The Norfolk and Virginia Beach region is experiencing significant momentum—from rising population and robust tourism to a thriving commercial landscape. Chesapeake Outdoor’s static assets complement our existing network and allow us to deepen our reach and service in this critical market.”
Jim Balestino, General Manager of Adams Outdoor’s Norfolk branch, will lead the integration and oversee operations across the expanded territory.
“This is a major step forward for both our team and our clients,” said Balestino. “Chesapeake Outdoor’s inventory significantly enhances our coverage in the Norfolk/Virginia Beach area and allows us to offer clients expanded reach along the fast-growing Eastern Shore of Virginia. It also marks our entry into the Salisbury–Ocean City, MD DMA. Adams will now offer a broader reach to brands aiming to make a meaningful impact. We look forward to building on Chesapeake’s strong foundation and delivering even greater results.”
The Norfolk/Virginia Beach area continues to attract strong advertiser demand due to its unique mix of urban density, military presence, growing tourism economy, and economic diversification. With the integration of Chesapeake Outdoor, Adams is well-positioned to meet this demand with increased scale, operational efficiency, and a continued commitment to premium service and community engagement.
Max Drachman of Drachman M&A Co. represented Adams Outdoor in the transaction.
About Adams Outdoor Advertising
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.
Adams Outdoor Advertising
Melissa Moberg
704-909-7250
Mmoberg@adamsoutdoor.com
Jan 13 (Reuters) – T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal.
The deal would strengthen the telecom provider’s advertising business by giving a foothold in the digital out-of-home (DOOH) advertising market, as brands transition from static billboards to more creative and engaging digital screens.
Should you run more YouTube Ads or buy billboards in your markets?
A few years ago, many marketers would have dismissed the idea of choosing OOH over digital platforms like YouTube, TikTok or Instagram. However, the situation has changed dramatically and marketers face the dual challenge of capturing consumer attention while also driving long-term brand performance, all while grappling with tightening budgets.
Four Weeks of Engagement Across 25 Markets for the Cost of One Super Bowl Ad
As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. For the same $7 million spent on a fleeting 30-second Super Bowl spot, DOOH delivers 7.5X greater reach and 10X better CPM value, offering unmatched impressions and cost efficiency in the top 25 U.S. markets.
Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2024 compared with H1 2024. Here are some of the key takeaways and drivers behind the growth of programmatic OOH. Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2024 compared with H1 2024. Here are some of the key takeaways and drivers behind the growth of programmatic OOH.
Digital OOH drives momentum with 7.5% increase, OOH revenue increases 4.5% from previous year
WASHINGTON, DC — Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium.
Digital OOH (DOOH) accounted for 34% of total OOH ad spend and grew by 7.5% in 2024, reinforcing its role as a major growth driver. While DOOH continued to fuel industry momentum, OOH also saw gains across key segments, including Billboards, Transit, and Street Furniture. Transit led the category growth with a 10.6% increase.
In 2024, half of the top ten advertising product industries grew by double digits, including (in order of percentage growth): Communications, Government Politics & Organizations, Retail, Automotive Dealers & Services, and Local Services & Amusements. Notably, political advertising generated record OOH spending in a presidential election year.
“This marks the first time OOH revenue has exceeded $9 billion, signaling the continued strength and momentum of out of home advertising,” said Anna Bager, President and CEO, OAAA. “As brands double down on innovation and creativity, OOH remains a powerful driver of engagement across industries. The ongoing adoption by technology and direct-to-consumer brands underscores the channel’s expanding influence. This research reinforces what we already know—OOH is delivering results at every level, from hyperlocal activations to national and global campaigns.”
OOH Ads Drive Awareness, Interest, and Action
OOH advertising is a vital marketing tool for these five key product categories by influencing consumer behavior. Whether it’s job seekers responding to employment ads, consumers purchasing beverages, personal care products or a new home, or diners exploring new restaurant experiences, OOH ads drive engagement and action between brands and consumers.
By focusing on key details such as pricing, benefits, and product features, OOH campaigns can maximize engagement and influence audience behavior in highly effective ways.
Source: The Harris Poll, OAAA
Published: April 28, 2025
Adams Outdoor Advertising
