It’s been a big two weeks here at Adams Outdoor Advertising — and we mean big.
In just 14 days, our team has completed three major acquisitions, each one strengthening our network, expanding our coverage, and bringing new opportunities for advertisers to shine. From the Carolina coast to the Midwest, the momentum is real — and we couldn’t be more excited to share what’s happening.
The biggest news of this week? Our acquisition of Scotty Outdoor — a move that adds 132 static faces and 3 digital faces across North and South Carolina.
This portfolio stretches from Boone and Charlotte in the west, up toward Durham, and all the way east to Emerald Isle and Camp Lejeune, even reaching into Columbia, South Carolina. It’s a huge win for our footprint and for the advertisers who count on us to deliver reach and results.
“Every acquisition we make is about creating more value — for our partners, our advertisers, and the communities we serve. The Scotty Outdoor portfolio strengthens our reach and reinforces our position as the leading outdoor media company in the Carolinas.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Read the full press release here: Adams Outdoor Advertising Acquires Scotty Outdoor, Adding 132 Billboards in the Carolinas
Before the Scotty announcement, we also finalized the acquisition of The Sign Shoppe, expanding our presence into Brunswick County, North Carolina.
That means our coastal coverage now runs seamlessly from North Myrtle Beach, South Carolina, through Wilmington, and north toward the Outer Banks region — giving our clients even more opportunities to reach travelers, locals, and visitors along the Carolina coast.
As if that weren’t enough, Adams Outdoor took another major step forward last week — making its official debut in Ohio with the acquisition of TDO Advertising. This exciting expansion brings Adams’ signature brand of creative, community-focused outdoor media to a whole new market, connecting advertisers and audiences across the Buckeye State like never before.
In less than a year, we’ve completed ten acquisitions. That’s not just growth — that’s momentum. And it’s all driven by a clear vision: to create the most effective, high-quality outdoor network in every market we serve.
There’s a lot to celebrate!
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
Big news? More like big news… twice in one week! That’s right — our Real Estate team is on fire 🔥 and doesn’t seem to sleep, because Adams Outdoor Advertising just wrapped up its second acquisition of the week.
On September 30, 2025, we officially added 35 new billboard faces to our portfolio, acquiring prime assets from The Sign Shoppe and expanding our coverage across the Carolinas.
These new static billboards stretch from North Myrtle Beach, South Carolina, to just south of Wilmington, North Carolina. With this move, we’ve connected our Florence, SC market all the way to the coast — giving advertisers an unbeatable stretch of visibility across one of the hottest tourist markets in the region. 🌴🌊
The Sign Shoppe, meanwhile, will continue doing business in its other areas, outside of these billboard assets.
“This acquisition is a powerful add-on opportunity that expands our reach across one of the most in-demand tourist markets in the Carolinas. Tying our Florence, SC market all the way to the coast is a great way to expand coverage and create greater opportunities for our advertisers.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Translation? Whether you’re a local business or a national brand, your message just got more chances to shine in front of vacationers, locals, and road-trippers alike.
This is our second acquisition this week — proof that our Real Estate team is keeping the pedal down and pushing Adams forward with nonstop energy.
At Adams Outdoor, we’re not just growing. We’re building a stronger, smarter, and more connected network of boards that bring our advertisers’ stories to life in the places that matter most.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Acquires Billboard Locations from Sign Shoppe
We’re excited to share big news: Adams Outdoor Advertising has acquired Toledo-Detroit Outdoor (TDO Advertising), marking an important step forward in our mission to build the strongest out-of-home advertising network in the country.
With this acquisition, Adams not only strengthens its presence in southeast Michigan’s Detroit and Ann Arbor markets but also expands into northwest Ohio for the first time. In addition, TDO brings 70 billboard displays — including 18 digital and 52 static faces — across the Detroit (#14) and Toledo (#71) DMAs. Together, these assets create unmatched visibility along major expressways, highways, and arterial roads, ultimately helping brands reach audiences where they live, work, and travel.
About TDO Advertising: Founded in 2015, TDO quickly grew into a respected out-of-home provider, and over time, developed a strong reputation for local expertise and client service. Furthermore, their team has built an impressive footprint in Detroit and Toledo, thereby offering advertisers impactful placements in high-demand markets.
“This acquisition represents a tremendous opportunity for Adams Outdoor Advertising. By combining TDO’s local expertise with Adams’ scale, innovation, and service, we can deliver even greater value for our customers. Together, we’re creating exciting opportunities for advertisers and reinforcing our momentum for long-term growth.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Above all, Adams Outdoor remains committed to growth, innovation, and customer success. With TDO, we now offer a stronger regional network.
We look forward to welcoming TDO’s team and customers to the Adams family. We will continue delivering high-impact advertising.
If you want to expand your brand in Detroit, Ann Arbor, Toledo, or beyond, our team is ready to help.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Acquires Toledo-Detroit Outdoor
Bright yellow. Big-eyed. Smiling like they know something we don’t.
From the Carolinas to Michigan, Illinois to Pennsylvania, and everywhere our billboards reach, these mysterious ducks have been appearing in cities, neighborhoods, and along busy roads — no words, no logos, no explanation. Just a little yellow duck, minding its own business… and somehow impossible to ignore.
Whatever the reason, they’re turning heads, sparking conversations, and appearing in more places every day. Could it be a hint, a warm-up, the start of something bigger, a marketing stunt, a secret event, or maybe just… ducks being ducks?
One thing’s certain: they’ve got our attention. And maybe that’s the point.
We asked LinkedIn what people thought was behind the duck billboards. The results are in:
Nearly half of participants are betting on the unexpected — and that’s exactly the kind of curiosity we were hoping to spark.
IN THE NEWS
Our ducks are making headlines. The Post and Courier covered the campaign, calling it a mystery that has South Carolina drivers talking.
Marketing experts weighed in:
“We’ve become very good at ignoring ads. You turn off the TV, you press mute, you don’t read the email, you delete it right away. And so, more and more now, what companies are trying to do is find situations where consumers cannot escape ads. Roadways are one of those places.” – Elise Ince, University of South Carolina, Darla Moore School of Business
Ince also explained that curiosity is a powerful motivator — and the duck works because it’s simple, positive, and likely to make drivers smile.
“The symbol of a rubber duck has zero clear negative connotations — in fact, it may bring a smile to the face of drivers.” – Elise Ince
And from Adams Outdoor:
“We’re thrilled to hear the duck campaign is stirring up plenty of curiosity. That’s exactly what we wanted,” said Brandie Hayes, Adams Outdoor Florence and Beaufort general sales manager.
Other media mentions include:
PR Newswire, Billboard Insider, WFMZ, The Island Packet, Yahoo Finance, World News, and more.
People Are Quacking / Duck Sightings
A quick roundup of the best posts and threads buzzing about the ducks.
Share it with #WhatTheDuck and tag @AdamsOutdoor.
Keep your eyes open — something tells us this story is just getting started.
Partner With Adams Outdoor Advertising
If a simple duck can get people talking, imagine what the right billboard campaign could do for your business. At Adams Outdoor, we help local businesses and national brands unlock the proven power of billboard advertising. From high-impact static displays to dynamic digital and programmatic solutions, our campaigns build awareness, spark curiosity, and drive measurable results.
Ready to see how billboards can work for you?
KALAMAZOO, MI — An eye-catching campaign is usually a successful one.
Allison Leece hopes that’s the case with the latest Disability Network Southwest Michigan campaign.
There’s no doubt it’s eye-catching.
This past month, it started popping up on 14-by-48-foot billboards towering over downtown Kalamazoo, and along U.S. 131 and I-94 with a gigantic “#DWord” as the dominant visual. The billboards were made possible by Adams Outdoor Advertising, who donated the space to the nonprofit for 2025.
The idea is to make viewers pause. That’s after all, the intent behind the message, said Leece, the communications and outreach manager with DNSWM.
If people follow the billboard’s suggestion and visit dwordpride.org, they can learn more about the campaign, which states emphatically: “Disability is not a bad word.”
“For a long time, people have shied away from using the term ‘disability’ because they don’t want to be offensive,” Leece said. “People don’t know that it’s an OK thing to talk about disability. So, they use euphemisms or words that make them feel better like special needs or handicap-able.
“We just want people to know that there’s nothing wrong with saying ‘disability.’ The more we talk about it, the more normalized and accepted disability becomes. It’s not a bad thing to have a disability, so just say the word. That’s kind of our goal behind the campaign.”
Our creative team has been at it again! Slaying another design for YOUR 1 PLUMBING TEAM, Plumb Pro +. Reach and engage the masses by using Charleston’s Sequential units!
It’s Here: OOH Today’s Annual Top Women Driving Growth in Out of Home for 2025
Last year, we celebrated 24 women making a significant impact on the OOH industry in 2024. In 2023, we highlighted 24 trailblazing women, and in 2022, we honored 22 women making a difference. This year, we proudly recognize another 25 exceptional women for their achievements in outdoor advertising.
March is Women’s History Month, and at OOH Today, we believe that amplifying diverse voices should be a daily commitment, not just an annual event. While this award celebrates women’s accomplishments once a year, the push for inclusion and equity in our industry should be ongoing.
Diversity is not a checkbox. Progress has been made, but there’s still more work to do in promoting women—especially women of color—to C-suite positions, recognizing their contributions, and providing them with the same nurturing and growth opportunities that men often receive. Men are frequently promoted based on potential, while women are promoted based on results—and sometimes overlooked entirely.
These women have overcome obstacles and excelled, demonstrating remarkable resilience and dedication. But the question remains: Should they have to work this hard to receive the recognition they deserve? What are you doing to support the women in your organization? Are you challenging outdated mindsets and fostering a workplace where everyone feels valued and empowered?
With that in mind, let’s celebrate and learn more about these incredible women.
Our objectives for 2025 are all about growth, innovation, and putting our people first. We’re focused on continuing to expand our presence in key markets, exploring new growth opportunities, and strengthening our footprint in various markets.
At the core of everything we do is our commitment to supporting our clients—helping them find the best solutions to meet their needs and ensuring that Adams is their go-to partner for impactful outdoor advertising. We’re dedicated to delivering high-quality inventory, strategic insights, and creative opportunities that drive real results.
Equally important is our people-first culture. We want Adams to be a place where our employees love coming to work every day—a company that fosters growth, collaboration, and excitement. We believe that when our people thrive, our business thrives, and that energy translates into better experiences for our clients and communities.
2025 is going to be a year of momentum, and we’re ready to take Adams to the next level!
The top 10 OOH creative executions that came to our attention last week.
Have you seen stellar work out there?
The Out of Home Advertising Association of America (OAAA) is unveiling the shortlist for the 83rd Annual OBIE Awards, celebrating creative excellence and innovation in out of home (OOH) advertising. For more than eight decades, the prestigious OBIE Awards have set the benchmark for outstanding OOH creative — highlighting the intersection of artistry, technology, and strategic storytelling while spotlighting award-worthy work that is shaping the future of the industry.
As part of this year’s celebrations, American Express will be inducted into the OBIE Hall of Fame, recognized for its enduring legacy of bold, visually striking campaigns that have set a high bar for creativity in OOH advertising. For decades, American Express has leveraged OOH to drive consumer engagement, blending innovative storytelling with impactful placements that resonate across audiences. From iconic billboards to immersive brand experiences, the globally integrated payments company continues to push the boundaries of the medium, reinforcing its role as a leader in marketing and brand connection.
The 2025 OBIE Awards shortlist recognizes 117 finalists across 28 categories, selected from a record-breaking pool of submissions. This year’s finalists showcase the power and impact of OOH in today’s evolving media landscape, pushing creative boundaries and redefining audience engagement. Spanning categories from experiential activations to digital innovation, the selections highlight the adaptability and creativity that make OOH an essential force in modern marketing.
Under the leadership of Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, the 2025 OBIE Awards jury featured an esteemed panel of creative leaders, brand visionaries, and marketing experts. Tasked with selecting the most exceptional OOH campaigns, the panel evaluated work that exemplifies artistic excellence, strategic impact, and technological ingenuity.
Each year, OAAA members vote to induct a brand into the OBIE Hall of Fame, honoring a legacy of creative excellence in OOH. This year, American Express joins past honorees such as Apple, McDonald’s, and Dunkin’, reinforcing its status as a brand that continues to set the standard in OOH advertising.
The highly anticipated Bronze, Silver, Gold, and Platinum OBIE winners will be revealed live on Tuesday, May 6th during the 2025 OOH Media Conference—an evening dedicated to celebrating and inspiring the industry’s top creative minds. The conference will bring together industry leaders to explore the future of OOH, emerging trends, and the impact of data-driven creativity. Featuring powerful keynotes, dynamic discussions, and a celebration of the industry’s most impactful work, it’s an event not to be missed. Register at ooh2025.com.
Adams Outdoor Advertising
