Out-of-home (OOH) advertising, particularly billboards, plays a significant role in shaping consumer behavior for individuals intending to buy a car. Unlike some ads you can scroll past or skip, billboards catch your attention during daily drives and stick in your memory. In fact, according to OAAA, 71% of U.S. drivers regularly notice billboards, and 26% say they’ve visited a business after seeing one. For prospective car buyers, this type of constant exposure can create strong brand recall and influence dealership visits.
One of the biggest advantages of how billboards impact car buyers is timing. People see them while driving—the exact moment when cars are top-of-mind. On average, car buyers consider about 3 to 4 brands before making a final decision, so staying visible is key. Plus, 66% of people take some action after seeing an OOH ad, like looking up a dealership online or visiting in person. That kind of immediate response shows how billboards can guide buyers from awareness to action.
Out-of-home advertising can improve consumer perceptions of brand quality and reliability. Studies show that OOH can boost brand recall by up to 47% compared to digital-only ads. When someone is making a big purchase like a car, seeing a trusted brand over and over can reduce hesitation and increase the likelihood of a visit or purchase.
In conclusion, billboards actively influence people’s car-buying decisions. Understanding how billboards impact car buyers show that by keeping brands visible, memorable and credible, billboards help guide buyers from noticing a brand to actually visiting a dealership. They remain one of the most effective tools in the automotive marketing toolbox.
🚗 Contact us today to see how billboards can accelerate your car sales!
Sources: Outdoor Advertising Association of America [OAAA], 2023 | Nielsen, 2017 | Clear Channel / Kantar 2025
Looking to dominate one of the most heavily traveled highways in the Lehigh Valley? Adams Outdoor’s prime Lehigh Valley billboard locations on Route 22 deliver 1.8 million+ impressions monthly, at a rate businesses can actually afford— less than $100/day!
Billboards can’t be skipped, scrolled past or blocked. They deliver real, lasting impact.
If you’re searching for billboard advertising, there’s no smarter way to boost brand awareness, reach commuters, and connect with local audiences.
That’s nonstop exposure for businesses in Allentown, Bethlehem and Easton.
The Lehigh Valley is one of the fastest-growing regions in the Northeast. This growth makes it an ideal market for advertisers. Consider the following:
Therefore, when you invest in billboards, you’re putting your brand in front of an audience with high spending power and strong purchasing intent.
Out-of-home advertising (OOH) beats digital + TV in every major marketing metric:
Affordable Reach, Big Results.
For under $100/day, Adams Outdoor makes billboard advertising in Eastern PA accessible for businesses of all sizes. Moreover, by pairing static boards with digital billboard advertising, you can create dynamic campaigns that adapt and evolve throughout the day, making them perfect for promotions, events, or seasonal messaging. In addition, this combination ensures your brand stays visible and top-of-mind with local audiences.
Our team knows the market inside and out. From start to finish, they handle everything, from creative billboard design to campaign execution, ensuring your brand gets noticed. By securing your prime Lehigh Valley billboard locations on Route 22, you can confidently put your message where it matters most.
Out of home (OOH) advertising posted its 17th consecutive quarter of growth, increasing 3% year-over-year to $2.86 billion in Q2 2025. Year-to-date, OOH revenue is up 2.6%.
FIFA alone invested $5M+ in Q2 OOH to promote the FIFA Club World Cup, showcasing the channel’s strength during shared live events leading up to the 2026 World Cup.
National brands are scaling their roadside billboard presence, especially in digital formats. This momentum is proof that OOH continues to deliver reach, relevance, and ROI for category leaders across industries.
Source: OAAA / Media Radar
Adams Outdoor Advertising
