Charlotte, NC / Billboards

Charlotte • Concord • Gastonia • Huntersville • Matthews • Pineville • Belmont • Rock Hill • Indian Trail • Mooresville • Salisbury • Fort Mill • Kannapolis • Statesville

Adams Outdoor Advertising – Charlotte

The city of Charlotte, the 21st largest DMA, now has a market reach of over 1.8 million people across 22 counties, with more than $13.2 billion in annual retail sales.

Charlotte isn’t just thriving—it’s accelerating. As the financial capital of the Southeast and the nation’s second-largest banking center, it’s home to powerhouses like Bank of America and Truist, along with eight Fortune 500 headquarters. The metro area is growing rapidly, adding 157 new residents per day and expanding more than 8% since 2020. With a young median age of 34, increasing diversity, and a median household income of over $78,000—paired with a cost of living below the national average—Charlotte offers a high-value, career-driven audience for advertisers.

Its nearly 30-minute average commute means brands enjoy consistent visibility across both urban and suburban corridors. As the 9th busiest airport in the world by aircraft movements, Charlotte Douglas International connects the region to global business and tourism. Add in a passionate sports culture—home to seven major pro and collegiate teams across the NFL, NBA, MLS, and NASCAR—and it’s clear: Charlotte is one of the most dynamic, opportunity-rich markets in the country.

Top Areas Reached

Charlotte (Uptown, Downtown, NoDa, South End, Plaza Midwood, Ballantyne), Concord, Gastonia, Huntersville (Birkdale Village), Matthews, Pineville, Belmont, Rock Hill, Indian Trail, Mooresville (Downtown)

Key Roadways

I-77, I-85, I-485, US-74 (Independence Blvd), NC-49 South Blvd / South Tryon St, NC-16, I-277 Loop, NC-27 (Freedom Dr / Mount Holly Rd / Albermarle Rd), NC-16 (Brookshire Blvd / Providence Rd, Billy Graham Parkway, Tryon Street

0th

Busiest Airport in the U.S.

Handling over 500,000 flight movements and nearly 48 million passengers annually—ranking 7th globally for takeoffs and landings and 10th in North America.

People Moving Per Day

Charlotte is one of the fastest-growing cities in the U.S., welcoming 157 new residents daily. That’s 157 new reasons every day to advertise here—more eyes, more impressions, more opportunity to grow your brand in a booming market.

Pro and Semi-Pro Sports Teams

From the Panthers and Hornets to Charlotte FC and NASCAR, the Charlotte region is home to seven major sports teams that command fierce local loyalty and draw national attention. For advertisers, that means year-round fan engagement, massive game-day foot traffic, and a built-in audience primed for brand exposure—both in-stadium and across the city.