Peoria – Bloomington, IL / Billboards

Peoria, the third-largest metro area in Illinois, offers advertisers a thriving and engaged market with proven appeal.

Recognized as one of the Top 100 Best Places to Live in the U.S. by Livability.com in both 2023 and 2024, and ranked the #1 place to live in Illinois by U.S. News & World Report in 2024, Peoria boasts a population of over 370,000 in the metro area with a median household income near $58,000. The region is a vibrant sports destination, anchored by the Louisville Slugger Sports Complex, which draws over 500,000 visitors annually for tournaments and events. Peoria’s economy is driven by major employers including OSF St. Francis and Carle Health systems, Caterpillar—a Fortune 100 company headquartered here—Liberty Steel, and State Farm, supporting a diverse workforce.

With strong healthcare, manufacturing, and service sectors, Peoria offers advertisers direct access to a broad demographic of families, professionals, and travelers, making it a high-impact location for campaigns targeting Midwestern audiences.

Top Areas Reached

Peoria (Warehouse District), East Peoria (Levee District), Bloomington (Miller Park), Normal (Uptown), Bartonville, Pekin, Morton, Washington, Chillicothe

Key Roadways

I-74, I-55, I-57, US-150, IL-9