Eastern PA – Lehigh Valley & Pocono Mountains / Billboards

Allentown • Bethlehem • Easton • Jim Thorpe • Stroudsburg • Wilkes-Barre • BARRYVILLE, ny • pHILLIPSBURG, nj • WESTOVER, md

Adams Outdoor Advertising – EASTERN PA

Eastern Pennsylvania delivers powerful reach through steady commuter flow, year‑round tourism, and a diverse economy anchored by healthcare, education, logistics, manufacturing, and retail.

High‑frequency movement along major travel corridors creates consistent exposure, extended dwell time, and repeat impressions as commuters, students, healthcare workers, and visitors travel daily for work, shopping, healthcare, and leisure.

At the core of the region, the Lehigh Valley stands out as a leading hub for business decision‑makers, supported by major healthcare systems, colleges and universities, distribution centers, and regional headquarters. Reliable travel patterns generate all‑day activity and high‑impact visibility. Seasonal surges from top attractions—including Musikfest and Dorney Park & Wildwater Kingdom—drive additional traffic and repeat visitation.

Northeastern Pennsylvania blends established industry with year‑round tourism, powered by major healthcare systems, higher education, logistics, manufacturing, and a strong visitor economy. Steady commuter flow, regional connectivity, and continuous visitor travel produce consistent daily movement. With resort destinations and seasonal getaway travel fueling repeat visitation, NEPA offers ongoing, high‑frequency exposure.

Top Areas Reached

Allentown (Downtown/ Hamilton Street District, 19th Street Theatre District, Fairgrounds), Bethlehem (Historic District, SouthSide/SteelStacks), Easton (Crayola Experience, State Theatre), Counties surrounding Philadelphia (Bucks County), Pocono Mountains (Camelback Resort, Lake Wallenpaupack, Kalahari Resorts and Conventions, Blue Mountain Resort, Great Wolf Lodge)

Key Roadways

I-78, I-476, I-80, I-81, I-84, US-22, PA-309

14%

INCREASE IN GEN Z POPULATION SINCE 2020

COLLEGES & UNIVERSITIES

45M+

VISITORS TO EASTERN PA ANNUALLY

Eastern PA Allentown downtown photo to the horizon.

Eastern PA Allentown water systems billboard

Eastern PA – Lehigh Valley & Pocono Mountains Leadersdhip

Eugene Jackson

General Manager

Doug Plunkett

General Sales Manager

Denise Katz

Sales Manager

Lois Arciszewski

Real Estate Manager

Michael Ferreire

Operations Manager

Frequently Asked Questions

How much does a billboard cost in Eastern Pennsylvania?

Billboard costs in Eastern PA vary by market density and traffic exposure. Interstates like I-78 and I-476 command higher rates than suburban or small-town placements. Adams Outdoor Advertising offers a range of formats to suit regional budgets while maximizing visibility across Lehigh Valley and beyond.

What areas in Eastern PA are best for billboard visibility?

Due to heavy commuter and traveler traffic, Allentown, Bethlehem, and Easton offer some of the most effective billboard visibility. Adams Outdoor Advertising’s strategic coverage across interstates and regional routes connects brands with local residents and visitors throughout the corridor.

Are digital billboards common in Eastern PA?

Yes. Digital billboard inventory is growing along major interstates and near suburban hubs, offering advertisers dynamic scheduling flexibility. Adams Outdoor Advertising’s digital network helps brands launch timely campaigns and adjust messaging as needed.

How competitive is the OOH market in Eastern PA?

Eastern Pennsylvania’s outdoor market is moderately competitive, especially along high-traffic commuter routes toward Philadelphia. Adams Outdoor Advertising’s local expertise and inventory access simplify the buying process in this sought-after region.

What industries most often use billboards in Eastern PA?

Common advertisers include healthcare, higher education, retail, and tourism. Adams Outdoor Advertising partners with both regional organizations and national brands to deliver creative campaigns that stand out across Eastern PA’s key travel corridors.

Creative Specs

Download Specs (PDF)