Eastern PA – Lehigh Valley & Pocono Mountains / Billboards

Eastern PA is where legacy brands meet modern momentum.

Anchored by household names like Martin Guitar and Just Born, Inc., the region continues to grow as a vibrant center of culture, commerce, and creativity—making it an ideal environment for advertisers. The Lehigh Valley alone boasts a GDP of over $46 billion, and counties like Lehigh and Northampton report median household incomes above $75,000, with home values 25–30% higher than the national average. With a combined regional population of over 850,000, the Lehigh Valley and Pocono Mountains continue to invest in infrastructure and development—positioning Eastern PA as a region of scale, affluence, and strategic reach.

From the nationally recognized Musikfest, which attracts over 1.2 million attendees annually, to high-traffic destinations like Dorney Park, Crayola Experience, Lake Wallenpaupack, and Kalahari Resorts and Conventions, Eastern PA is a magnet for year-round tourism and family activity. The area benefits from strong regional travel patterns and is located within a day’s drive of 30% of the U.S. population, giving advertisers unmatched visibility to both local and transient audiences. It’s where memories are made—and where brands are remembered.

Top Areas Reached

Allentown (Downtown/ Hamilton Street District, 19th Street Theatre District, Fairgrounds), Bethlehem (Historic District, SouthSide/SteelStacks), Easton (Crayola Experience, State Theatre), Counties surrounding Philadelphia (Bucks County), Pocono Mountains (Camelback Resort, Lake Wallenpaupack, Kalahari Resorts and Conventions, Blue Mountain Resort, Great Wolf Lodge)

Key Roadways

I-78, I-476, I-80, I-81, I-84, US-22, US- 6, PA-33, PA-209