Sumter – Columbia, SC / Billboards

Located between the Atlantic beaches and the Blue Ridge Mountains, Sumter attracts a diverse community with year-round outdoor activities like golf, hiking, and fishing.

Sumter, South Carolina is more than just a charming Southern town—it’s a dynamic hub with deep military roots, cultural heritage, and strong tourism appeal. Home to Shaw Air Force Base and the breathtaking Swan Lake Iris Gardens, Sumter welcomes a diverse and active community with year-round outdoor recreation including golf, hiking, and fishing. With a thriving local economy fueled by military personnel, tourism, and cultural institutions, Sumter offers prime advertising opportunities across both local and regional markets. Whether you’re targeting residents, tourists visiting the lakes of Santee, or military families, the Sumter market is a powerful platform for impactful messaging and brand visibility throughout the southeastern corridor of South Carolina.

Top Areas Reached

Florence (Downtown), Sumter, Orangeburg, Lake City, Manning, Dillon, Marion, Darlington (Darlington Raceway), Camden, Myrtle Beach, Bennettsville, Hartsville


Key Roadways

Interstate 95 (I-95), Interstate 20 (I-20), U.S. Highway 76 (US-76), U.S. Highway 378 (US-378), U.S. Highway 52 (US-52), U.S. Highway 301 (US-301)