Asset 1

Become the
biggest voice
out-there
with
Out-There
Thinking

Madison, WI

Home to the University of Wisconsin and the Wisconsin state capital, Madison offers premium billboards and a robust economy.

Madison sits on an isthmus between two lakes, funneling traffic onto a few major roadways where Adams owns nearly all of the billboard inventory, ensuring that residents, tourists, and commuters view your advertising.

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Market Share

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Gen Z Population, 22% Millennials

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of the Highest College Football Attendance Rates in the Nation

Leadership

Andrea Hansen

General Manager
Madison, WI

Tim Etes

Sales Manager
Madison, WI

Devin Renner

Real Estate Manager
Madison, WI

Craig Judd

Operations Manager
Madison, WI

Inventory

Coverage
Where It
Counts

What’s happening in OOH

Out of Home Ad Spend Sees Highest Ever First Quarter Volume, Up 6.8% in Q1 2024

Learn More

OAAA Reveals Winners Of 82nd Annual OBIE Awards, Dunkin’ Named As Newest OBIE Hall Of Fame Inductee

Learn More

New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers

Learn More

Creative Specs

Download Specs (pdf)

New Business
Inquiries

Adams Outdoor Madison, WI
102 E. Badger Road
Madison, Wisconsin 53713

p (608) 271-7900
f (608) 271-4253

Markets

Ann Arbor-Detroit, MI

Beaufort, SC

Champaign-Urbana, IL

Charleston, SC

Charlotte, NC

Eastern PA

Florence, SC

Kenosha-Racine, WI

Lansing-Jackson, MI

National Sales

Norfolk-Virginia Beach, VA

Peoria-Bloomington, IL

Sumter, SC

West Michigan

Winston-Salem, NC