Madison • FITCHBURG • Middleton • Monona • Verona • Sun prairie • deforest • waunakee • oregon • stoughton • cross plains • cottage grove • edgerton • Columbus • lodi
The Beltline, with its nearly 69,000 vehicles per day, extends along 19 miles of US 12 and is the major highway “in and out” of Madison. It is the only major section of road in the city that intersects four different highways: US 12, 14, 18 and US 151. Adams Outdoor has 75 key pieces of inventory along this corridor, allowing maximum reach and efficiency.
ECONOMIC DRIVERS – State government, education, healthcare and technology, including Epic headquarters in nearby Verona, WI.
SPORTS AND CULTURE – Heavy Gen Z & Millennial representation, highest college football attendance rate in the nation, 2024 Platinum-Level bike-friendly community.
Madison (Capitol Square, State Street, Monona Terrace), Watertown, Janesville, Beloit, Stoughton, Sun Prairie, Middleton, Waunakee, Monona, Fitchburg, Deforest, Verona, Columbus, Beaver Dam
USI2, US14, US18, US151
General Manager
Sales Manager
Real Estate Manager
Operations Manager
Billboard costs in Madison depend on board size, placement, and duration. Premium boards near interstates and the downtown core are higher priced, while suburban routes offer more budget-friendly exposure. Adams Outdoor Advertising helps advertisers match placement to audience goals across Dane County.
Madison’s market is highly competitive, driven by strong demand from government agencies, corporations, and the University of Wisconsin community. Adams Outdoor Advertising’s regional presence ensures clients secure placements that cut through the clutter.
Yes, digital boards along Beltline Highway, East Washington Avenue, and major commuter routes provide dynamic opportunities for day-parted or event-based advertising. Adams Outdoor Advertising’s digital inventory enables fast creative updates and campaign flexibility.
Education, healthcare, retail, and political campaigns are frequent billboard users. Adams Outdoor Advertising delivers strategic exposure that supports both brand awareness and issue advocacy.
Billboards near UW-Madison and downtown corridors are highly effective for reaching students, faculty, and campus visitors. Adams Outdoor Advertising helps brands connect with this active, educated demographic through targeted placements and creative messaging.
Maximize your reach with high-impact, strategically placed out-of-home displays.
Target your audience precisely with data-driven digital and mobile campaigns.
Dynamic, innovative campaigns that don’t just reach audiences—they captivate them.
Adams Outdoor Madison, WI
102 E. Badger Road
Madison, Wisconsin 53713
Join Us P: (608) 271-7900
F: (608) 271-4253
