Madison • FITCHBURG • Middleton • Monona • Verona • Sun prairie • deforest • waunakee • oregon • stoughton • cross plains • cottage grove • edgerton • Columbus • lodi
The Beltline, with its nearly 69,000 vehicles per day, extends along 19 miles of US 12 and is the major highway “in and out” of Madison. It is the only major section of road in the city that intersects four different highways: US 12, 14, 18 and US 151. Adams Outdoor has 75 key pieces of inventory along this corridor, allowing maximum reach and efficiency.
ECONOMIC DRIVERS – State government, education, healthcare and technology, including Epic headquarters in nearby Verona, WI.
SPORTS AND CULTURE – Heavy Gen Z & Millennial representation, highest college football attendance rate in the nation, 2024 Platinum-Level bike-friendly community.
Madison (Capitol Square, State Street, Monona Terrace), Watertown, Janesville, Beloit, Stoughton, Sun Prairie, Middleton, Waunakee, Monona, Fitchburg, Deforest, Verona, Columbus, Beaver Dam
USI2, US14, US18, US151
Adams Outdoor Madison, WI
102 E. Badger Road
Madison, Wisconsin 53713
Join Us P: (608) 271-7900
F: (608) 271-4253
