Lansing – Jackson, MI / Billboards

Welcome to Lansing, Michigan’s Capital City!

Lansing is Michigan’s vibrant crossroads, blending government, education, and industry. With a population of over 460,000—including 50,000+ students at Michigan State University—the area offers a diverse, skilled audience and a median household income around $58,000. Anchored by four GM factories, state government, and a strong university presence, Lansing enjoys economic stability and growth.

Serving as a key hub in the national highway network, five major freeways pass through the region, generating steady commuter and traveler traffic. Lansing’s central location in the Lower Peninsula makes it an essential market for advertisers seeking broad and engaged reach.

Top Areas Reached

Lansing (Old Town, REO Town, Stadium District), East Lansing (Campus Area), DeWitt, Grand Ledge, Meridian Township, Bath, Shaftsburg, Waverly, Haslett, Holt

Key Roadways

US-127, M-43, I-69, I-96, I-496, M-99, Saginaw Hwy (M-43)

0M

Weekly Impressions

0.4%

Gen Z Population

0%

CBSA Market Share

Leadership

Becky Butcher

General Manager
Ann Arbor, Lansing, and Kalamazoo, MI

Mike Vitale

Sales Manager
Lansing, MI

Eric Allen

Real Estate Manager
Lansing, MI

Bill Luckhurst

Operations Manager
Lansing, MI

Ask Adams Outdoor

How much does billboard advertising cost in Lansing and Jackson? +

Are billboards effective for reaching Michigan’s capital region? +

Is digital billboard inventory available in Lansing and Jackson? +

Which industries advertise most frequently in these cities? +

How competitive is the outdoor advertising market in Lansing? +

Creative Specs

Download Specs (pdf)

Go Big.

Adams Outdoor Lansing, MI
3801 Capital City Blvd
Lansing, Michigan 48906

Join Us
P: (517) 321-2121
F: (517) 321-2122