Florence – Myrtle Beach, SC / Billboards

Florence • Sumter • Orangeburg • Manning • Dillon • Marion • Darlington • Camden • Myrtle Beach • Lake City • Bennettsville • Hartsville 

Florence, SC is a true gateway to the Southeast, where I-95 and I-20 converge—placing billboard messaging in front of up to 90,000 drivers daily. This high-traffic intersection delivers consistent exposure to a powerful mix of commuters, tourists, and long-haul travelers moving through the region year-round.

Florence isn’t just a pass-through town—it’s a growing economic and healthcare hub with over $50,000 in retail sales per resident. Locals across the Pee Dee Region rely on Florence for shopping, dining, and services, making billboard visibility a direct line to engaged consumers. Darlington Raceway contributes roughly $50+ million annually to the Pee Dee economy, supporting ~800 jobs and driving millions in visitor spending and tax revenue during nationally televised NASCAR events. If you’re looking for a high-impact, high-traffic advertising channel in a market that’s affordable, accessible, and growing, Florence is your next big move.

Top Areas Reached

Florence (Downtown), Sumter, Orangeburg, Lake City, Manning, Dillon, Marion, Darlington (Darlington Raceway), Camden, Myrtle Beach, Bennettsville, Hartsville