Florence – Myrtle Beach, SC / Billboards

Florence • Sumter • Orangeburg • Manning • Dillon • Marion • Darlington • Camden • Myrtle Beach • Lake City • Bennettsville • Hartsville 

Adams Outdoor Advertising – Florence

Florence, SC, US News and World Report’s #3 Best Place to Live in SC, is Located at the intersection of I‑95 and I‑20. Florence serves as the economic and retail hub of the Pee Dee region, extending its influence well beyond city limits to a market of more than 400,000 residents. It is Supported by expanding manufacturing and logistics activity and anchored by healthcare and regional employment. Darlington Raceway drives millions in visitor spending and tax revenue during nationally televised NASCAR events.

AMERICA’S TOP DRIVE-TO BEACH

The Myrtle Beach area, extending north along the Grand Strand and into the rapidly growing coastal communities of Brunswick County, North Carolina, is a dynamic mix of year-round residents, seasonal homeowners, and millions of annual visitors. The region is driven by tourism, hospitality, healthcare, retail and residential growth.

Myrtle Beach and the Grand Strand attract over 18 million visitors annually, many of whom arrive by automobile from major East Coast population centers, swelling the area’s seasonal population and creating heavy traffic exposure for roadside advertising.

Top Areas Reached

Florence (Downtown), Sumter, Orangeburg, Lake City, Manning, Dillon, Marion, Darlington (Darlington Raceway), Camden, Myrtle Beach, Bennettsville, Hartsville

Key Roadways

Interstate 95 (I-95), Interstate 20 (I-20), U.S. Highway 76 (US-76), U.S. Highway 378 (US-378), U.S. Highway 52 (US-52), U.S. Highway 301 (US-301)

$13.2B

IN VISITOR SPENDING, 2024

90,000+

VEHICLES PER DAY AT I-95/I-20 INTERCHANGE

18M

ANNUAL VISITORS TO MYRTLE BEACH

Illuminated evening overhead photo of businesses in Florence / Myrtle Beach area.

Florence / Myrtle Beach area roadway with overlooking billboard.

Florence Hardee's billboard overlooking roadway.

Roadside billboard in Florence for Smith Ammons Attorneys at Law from Adams Outdoor.

An outdoor billboard from Adams Outdoor for the Stanley Law Group towering over roadside.

Florence-area roadside billboard for Anderson Brothers Bank from Adams Outdoor.

Florence-area roadside billboard for Francis Marion University from Adams Outdoor.

Florence – Myrtle Beach, SC Leadership

Jon Weiss

General Manager

Brandie Hayes

General Sales Manager

Glynn Willis

Real Estate Manager

Darryl Jackson

Operations Manager

Frequently Asked Questions

What is the price range for billboards in Florence, SC?

Billboard costs in Florence depend on placement, size, and visibility, with I-95 boards commanding premium rates. Downtown and suburban routes offer more economical options. Adams Outdoor Advertising tailors packages to suit both regional brands and small businesses seeking local exposure.

Are billboards in Florence effective for reaching travelers?

Yes, Florence sits at a key junction along I-95, attracting constant interstate traffic. Billboards near exits and rest stops perform exceptionally well for hotels, restaurants, and gas stations. Adams Outdoor Advertising helps travel-based businesses capture audiences during critical decision-making moments.

What kinds of billboards are available in Florence?

Advertisers can choose from traditional vinyl bulletins, posters, and dynamic digital displays along I-95 and major local corridors. Adams Outdoor Advertising’s creative options ensure high-impact exposure for campaigns of any scale.

How competitive is outdoor advertising in Florence?

The I-95 corridor is highly competitive, with national and regional brands targeting motorists. Adams Outdoor Advertising’s deep local footprint helps clients secure premium inventory and stand out among heavy traveler traffic.

Can local businesses in Florence benefit from billboards?

Absolutely. Healthcare providers, colleges, and retailers in Florence see strong returns from outdoor campaigns. Adams Outdoor Advertising partners with local businesses to develop creative that connects with both transient and resident audiences.

Creative Specs

Download Specs (PDF)