Kenosha – Racine, WI / Billboards

Kenosha • Pleasant Prairie • Racine • Mount Pleasant • Caledonia • Burlington • Waterford • Beaver dam • Watertown • Jackson • Slinger • mayville • horicon • fond du lac • waupun

Adams Outdoor Advertising – Kenosha

Exclusive billboard coverage – Adams is the only out-of-home company with billboard inventory in Kenosha and Racine, the second and third largest cities in the Milwaukee DMA.

Reach the Milwaukee-Chicago commuter with our digital on I-94 North. SC Johnson headquarters is in our footprint. Microsoft has made a $3.3B tech hub investment. Additionally, companies like Amazon, Uline and Haribo are expanding within the area.

ECONOMIC DRIVERS – Manufacturing, Technology, Healthcare, Education

INDUSTRIAL/TECHNOLOGICAL BOOM – Rapid growth in manufacturing and logistics, in addition to technology and innovation, are having a major impact on regional economics, creating thousands of construction and permanent jobs.

Top Areas Reached

Kenosha (HarborPark), Pleasant Prairie, Racine, Mount Pleasant, Caledonia, Burlington, Waterford, Beaver Dam, Watertown, Jackson, Slinger, Mayville, Horicon, Fond Du Lac, Waupun

Key Roadways

Rt. 41, Hwy 31, Hwy 32, Hwy 38, Hwy 158, Hwy 50, Hwy 11, Hwy 20

Miles of Lake Michigan Shoreline Attracts Visitors

2nd

Largest Hispanic/Latino Population in WI

5,250

Jobs Added in Past 5 Years

Stacked double billboard along roadside.

Roadside billboard reading 'Injured? Gruber Law'.

Kenosha – Racine, WI Leadership

Andrea Hansen

General Manager

Tim Etes

Sales Manager

Jack Russell

Real Estate Manager

Craig Judd

Operations Manager

Frequently Asked Questions

What is the price range for billboards in Kenosha and Racine?

Billboard rates in Kenosha and Racine are generally lower than in Milwaukee or Chicago markets, but prices rise along I-94 and key commuter routes. Adams Outdoor Advertising provides scalable pricing options suited to both local and regional advertisers.

Are billboards in Kenosha and Racine effective for reaching commuters?

Yes, the I-94 corridor between Chicago and Milwaukee offers unmatched daily commuter exposure. Adams Outdoor Advertising’s placements capture high-frequency impressions from regional travelers and cross-state commuters.

What industries commonly use billboards in this region?

Top advertisers include manufacturing, automotive, healthcare, and retail brands. Adams Outdoor Advertising supports both B2B and consumer-facing campaigns to strengthen brand visibility across Southeast Wisconsin.

Are digital billboards available in Kenosha and Racine?

Yes, digital billboard coverage is extensive along major corridors, offering real-time updates and creative rotation. Adams Outdoor Advertising’s digital capabilities make message management flexible and efficient.

How competitive is outdoor advertising in this market?

Outdoor advertising in Kenosha and Racine is moderately competitive, fueled by interest from local businesses and regional advertisers targeting I-94 traffic. Adams Outdoor Advertising’s long-term local relationships help clients secure optimal inventory in high-demand areas.