Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2024 compared with H1 2024. Here are some of the key takeaways and drivers behind the growth of programmatic OOH. Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2024 compared with H1 2024. Here are some of the key takeaways and drivers behind the growth of programmatic OOH.