Greenville – New Bern – Washington, NC / Billboards

The Greenville–New Bern–Washington region reaches a broad cross-section of Eastern North Carolina, with vibrant communities, expanding residential growth, and key transportation corridors linking inland towns to the coast.

The Greenville–New Bern–Washington region of North Carolina is a high-impact advertising market that blends growing urban centers, strong healthcare and education anchors, and steady tourism. Greenville, the largest city in the area, is home to East Carolina University (over 28,000 students) and ECU Health Medical Center, a major regional employer and healthcare hub. This creates a consistent audience of students, faculty, medical professionals, and visitors. New Bern, a historic waterfront city, attracts over 2 million tourists annually, while Washington offers direct access to the Inner Banks, drawing both locals and seasonal travelers.

Top Areas Reached

Greenville, Winterville, Ayden / Grifton, New Bern, James City, Havelock, Washington (Little Washington), Chocowinity, Kinston, and Jacksonville.

Key Roadways

US-264, US-17, US-70, NC-11, NC-43, and NC-33

+8%

Population Growth

0.5%

Rise in Avg HHI

$312

million in Tourism

Leadership

Mike Peters

General Manager
Triad, NC

Becky Gilreath

Sales Manager
Triad, NC

Thomas Wagoner

Operations Manager
Triad, NC

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Creative Specs

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Adams Outdoor Greenville - New Bern - Washington, NC, North Carolina