Greensboro – High Point – Winston-Salem, NC / Billboards

The Piedmont Triad – made up of Greensboro, Winston-Salem, and High Point—is one of North Carolina’s fastest-growing regions, with a population nearing 1.8 million. Its central location, expanding infrastructure, and economic diversification make it a powerful advertising market.

Greensboro is a logistics and manufacturing hub with major investments like Toyota’s new EV battery plant, while Winston-Salem is transforming into a center for innovation and biotech, anchored by Wake Forest’s Innovation Quarter. High Point, known globally for its furniture markets, also boasts growing sectors in banking, healthcare, and logistics.

With strong job growth, a pipeline of young talent from over a dozen colleges, and billions in new development, the Triad offers advertisers access to engaged, upwardly mobile consumers across urban and suburban corridors—making it a dynamic, high-impact environment for brand exposure.

Top Areas Reached:

Winston-Salem (Innovation Quarter), Greensboro (Friendly Center, Downtown), High Point, Raleigh (Downtown, Glenwood South), Fayetteville, Greenville, Goldsboro, Burlington, Kernersville

Key Roadways:

I-40, I-85, I-73, I-74, US-29, US-220, US-421, US-68

0.7%

Gen Z Population

0

Colleges and Universities

0K

Annual Winery Visitors

Leadership

Mike Peters

General Manager
Triad, NC

Becky Gilreath

Sales Manager
Triad, NC

Thomas Wagoner

Operations Manager
Triad, NC

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Creative Specs

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Adams Outdoor Greensboro | High Point | Winston-Salem
876 N Liberty St. 2nd Floor
Winston Salem, North Carolina 27101

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