Grand Rapids – Kalamazoo – Battle Creek, MI / Billboards

Grand Rapids • Kalamazoo • Battle Creek • Wyoming • Kentwood • Portage • Holland • Walker • Muskegon

With over 1200 billboard faces in West Michigan, Adams of Kalamazoo is your resource for the Grand Rapids DMA as well as the Michigan component of the South Bend DMA.

Advertising in the Grand Rapids–Kalamazoo–Battle Creek area offers a powerful opportunity to reach a diverse and growing audience across West Michigan. As one of the state’s most dynamic regions, this area combines thriving urban centers with expansive suburban and commuter corridors—ideal for consistent, high-visibility messaging. Grand Rapids, Michigan’s second-largest city, is a hub for healthcare, education, and tech, while Kalamazoo and Battle Creek offer strong manufacturing, logistics, and retail sectors.

Combined with the reach of our Ann Arbor and Lansing offices, advertisers gain access to nearly every major metro market in Michigan—making Adams a one-stop partner for impactful, statewide campaigns.

Top Areas Reached

Grand Rapids (Medical Mile, East Grand Rapids, Bridge Street), Kalamazoo (Downtown, Western Michigan University Area), Battle Creek (Downtown, Lakeview), Wyoming, Kentwood, Portage, Holland (Downtown, Tulip Lane), Walker, Plainwell, Byron Center, Zeeland

Key Roadways

I-96, I-196, US-31, US-131, M-6, M-11