Wilkes-Barre/Scranton, PA / Billboards

Scranton • Wilkes-Barre • Hazelton • Pottsville

Adams Outdoor Advertising – Wilkes-Barre

Tucked into the heart of Northeastern Pennsylvania, the Wilkes-Barre/Scranton area is a region where historic charm meets modern energy. Once a cornerstone of America’s coal industry, it has evolved into a lively hub for arts, entertainment, outdoor recreation, and family-friendly experiences.

Wilkes-Barre/Scranton blends history, entertainment, and outdoor adventure. Explore Steamtown National Historic Park, catch a show at the Kirby Center, enjoy a Railriders baseball game or Penquins hockey game, or enjoy family fun at Mohegan Sun Casino and the Electric City Aquarium—all just a short drive from the East Coast’s biggest cities.

Top Areas Reached

Scranton (largest city in the region), Wilkes-Barre (Mohegan Sun Arena), Hazelton (downtown), Pottsville (Yuengling Brewery), Montage Mountain Area (waterpark & ski resort)

Key Roadways

I-476, I-81, I-84, I-380, R-309, R-6, US-6

30M+

Annual Travelers

Hours from NYC and Philly

Hospitals – Largest in Region

Roofing client billboard over a blue sky and brilliantly bright clouds.

Outdoors client billboard in Wilkes-Barre, PA area

Wilkes-Barre/Scranton, PA Leadership

Eugene Jackson

General Manager

Doug Plunkett

General Sales Manager

Denise Katz

Sales Manager

Lois Arciszewski

Real Estate Manager

Michael Ferreire

Operations Manager

Frequently Asked Questions

What is the cost of billboard advertising in Wilkes-Barre and Scranton?

Billboard costs in Northeastern Pennsylvania depend on traffic volume and visibility. High-profile boards along I-81 and within city centers typically carry higher rates. Adams Outdoor Advertising provides scalable pricing for both regional and local campaigns.

Are digital billboards common in this market?

Yes. Digital billboards are available along major highways and urban corridors, allowing advertisers to run multiple messages or time-specific promotions. Adams Outdoor Advertising’s digital technology ensures maximum flexibility.

How competitive is billboard advertising in Northeastern PA?

The market is moderately competitive, driven by healthcare, higher education, and retail advertisers. Adams Outdoor Advertising’s extensive local inventory helps clients find strategic openings even during high-demand periods.

What industries use billboards most in Wilkes-Barre and Scranton?

Top billboard advertisers include healthcare systems, universities, casinos, and local retailers. Adams Outdoor Advertising partners with each sector to craft impactful campaigns that resonate with highway travelers and city residents alike.

How effective are billboards in reaching highway travelers?

Billboards are highly effective for reaching I-81 travelers and Pennsylvania Turnpike traffic, offering unmatched daily impressions. Adams Outdoor Advertising’s highway placements ensure brand visibility throughout the region’s most traveled routes.