Madison, WI / Billboards

Home to the University of Wisconsin and the Wisconsin state capital, Madison offers premium billboards and a robust economy.

Madison and Dane County Wisconsin have consistently been the fastest growing metropolitan area in the State of Wisconsin, strongly fueled by innovation and growth in the technology and scientific industries, attracting heavy Gen Z and Millennial in-migration. Housing shortages are well documented, illustrating Madison and the surrounding area’s extreme influx of new residents. Due to the unique topographical nature of Madison, daily commuter traffic is funneled past Adams Outdoor billboards almost exclusively on the major highway routes of “The Beltlilne” and Stoughton Road (Highway 51).

Top Areas Reached

Madison (Capitol Square, State Street, Monona Terrace), Watertown, Janesville, Beloit, Stoughton, Sun Prairie, Middleton, Waunakee, Monona, Fitchburg, Deforest, Verona, Columbus, Beaver Dam

Key Roadways

I45, I41, WI28, WI33, WI23, US14 and US18