OOH Ads Drive Awareness, Interest, and Action

OOH advertising is a vital marketing tool for these five key product categories by influencing consumer behavior. Whether it’s job seekers responding to employment ads, consumers purchasing beverages, personal care products or a new home, or diners exploring new restaurant experiences, OOH ads drive engagement and action between brands and consumers.

By focusing on key details such as pricing, benefits, and product features, OOH campaigns can maximize engagement and influence audience behavior in highly effective ways.

Source: The Harris Poll, OAAA
Published: April 28, 2025