Eastern PA – Lehigh Valley & Pocono Mountains / Billboards

Eastern Pennsylvania delivers powerful reach through steady commuter flow, year‑round tourism, and a diverse economy anchored by healthcare, education, logistics, manufacturing, and retail.

High‑frequency movement along major travel corridors creates consistent exposure, extended dwell time, and repeat impressions as commuters, students, healthcare workers, and visitors travel daily for work, shopping, healthcare, and leisure.

At the core of the region, the Lehigh Valley stands out as a leading hub for business decision‑makers, supported by major healthcare systems, colleges and universities, distribution centers, and regional headquarters. Reliable travel patterns generate all‑day activity and high‑impact visibility. Seasonal surges from top attractions—including Musikfest and Dorney Park & Wildwater Kingdom—drive additional traffic and repeat visitation.

Northeastern Pennsylvania blends established industry with year‑round tourism, powered by major healthcare systems, higher education, logistics, manufacturing, and a strong visitor economy. Steady commuter flow, regional connectivity, and continuous visitor travel produce consistent daily movement. With resort destinations and seasonal getaway travel fueling repeat visitation, NEPA offers ongoing, high‑frequency exposure.

Top Areas Reached

Allentown (Downtown/ Hamilton Street District, 19th Street Theatre District, Fairgrounds), Bethlehem (Historic District, SouthSide/SteelStacks), Easton (Crayola Experience, State Theatre), Counties surrounding Philadelphia (Bucks County), Pocono Mountains (Camelback Resort, Lake Wallenpaupack, Kalahari Resorts and Conventions, Blue Mountain Resort, Great Wolf Lodge)

Key Roadways

I-78, I-476, I-80, I-81, I-84, US-22, PA-309