Raleigh – Durham – Fayetteville, NC / Billboards

A HIGH-VALUE REGIONAL AUDIENCE
A Top 25 DMA, the Raleigh–Durham–Fayetteville market is one of the Southeast’s most dynamic and economically resilient regions, driven by higher education, healthcare, technology, government, and defense. Research Triangle Park— the largest research park in the U.S. — along with NC State, Duke, and UNC–Chapel Hill, fuels a steady pipeline of talent, innovation, and consumer spending that supports long-term growth.

To the south, Fort Liberty—one of the largest U.S. Army installations in the world—anchors the Fayetteville market with a population exceeding 250,000 active-duty personnel, families, and civilian employees.

High commuter density in the Triangle and steady interstate and military traffic through Fayetteville create strong, consistent exposure. Even with limited inventory, Adams’ strategically positioned units provide efficient access to this high-demand, economically powerful market.

Top Areas Reached

Raleigh, Fayetteville, Wake Forest, Rougemont, Selma, Greenville, Goldsboro, Burlington, Kinston

Key Roadways

I-40, I-85, I-73, I-74, I-540, I-440, I-795