Adams Outdoor Advertising Expands Charlotte Footprint with Acquisition of Keysasa Outdoor Assets

New to Adams Outdoor Advertising, one of four new digital billboard locations acquired.

📢 Read the full press release on Business Wire:
Adams Outdoor expands Charlotte Footprint in Shelby, NC

Adams Outdoor Advertising is excited to announce our latest strategic expansion in the Charlotte market with the acquisition of premium out-of-home assets from Keysasa Outdoor in Shelby, North Carolina. This investment adds two new structures and four high-impact digital faces, strengthening our ability to help brands reach audiences across one of the region’s fastest-growing corridors.

Strategically located 45–50 miles west of Charlotte along major routes like I-85 and US-74, Shelby is a rapidly developing regional hub. With nearly 5% population growth since 2020, the area continues to expand as commuters, residents, and travelers move between the Charlotte Metro and the Appalachian Foothills. These new digital assets position advertisers directly in front of this growing and highly mobile audience.

CEO Perspective:
Growth and Opportunity

“This expansion into Shelby aligns perfectly with our long-term vision. Shelby is experiencing real population growth, and these new digital assets position our advertisers exactly where the market is headed.”

Kevin Jones, CEO of Adams Outdoor Advertising

Meet Adams Corporate Leadership

With this acquisition, the Charlotte DMA now includes 67 Adams Outdoor digital billboards—a milestone that highlights our commitment to innovation, strategic growth, and creating standout advertising opportunities across the Carolinas.

New to Adams Outdoor Advertising, one of four new digital billboard locations acquired.

Looking Ahead

As development continues pushing westward, these new digital faces unlock fresh opportunities for advertisers looking to reach a diverse, expanding audience.

👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.

Go Big.

Adams Outdoor Advertising