When the PGA Championship came to Charlotte, Adams Outdoor Advertising and Vistar Media teamed up with Method 1 to create a campaign that showcased the true power of dynamic digital out-of-home advertising. The goal was simple: bring Elijah Craig Bourbon to life in real time and engage fans throughout every moment of the tournament.

A Smarter, More Dynamic Strategy

The campaign rolled out in three key phases:

1. Pre-Tournament: Digital billboards welcomed golf fans and built excitement across the city, setting the stage for the big event.
2. During Play: Programmatic DOOH delivered live leaderboard updates across Adams’ digital network, keeping content fresh and relevant all day long.
3. Evenings: Messaging shifted to celebrate post-round moments, positioning Elijah Craig as the perfect bourbon to toast the day’s highlights.

“At Adams, we’re committed to redefining the boundaries of DOOH, and Vistar has been an invaluable partner in that journey. When Method 1 approached us with the opportunity to collaborate on a campaign for Elijah Craig, we embraced it as a chance to create something truly special. Together, we developed captivating content that not only celebrated a major city event but also elevated a distinguished brand. The result was a dynamically designed campaign that maximized exposure and delivered a stunning visual experience.”    

– Matt Hood, VP of Programmatic, Adams Outdoor Advertising

Data, Technology, and Context in Motion

Powered by Vistar Media’s ad server, Adams leveraged dynamic feeds and precision scheduling to deliver the right message at the right time. Real-time data allowed creative content to update automatically, while audience insights and dayparting ensured maximum impact.

Real Results on the Big Stage

Over four weeks, the campaign reached more than 15 million impressions across 41 digital screens in Charlotte. Using Adams’ Capture analytics, the team tracked over 5 million unique device IDs, proving that dynamic digital out-of-home advertising can connect brands and audiences with measurable precision.

By combining creative storytelling with smart technology, Adams Outdoor Advertising demonstrated that digital out-of-home can do more than drive awareness — it can drive real-time engagement.

➡️Ready to see what dynamic digital out-of-home advertising can do for your brand?
Connect with our team to build your next data-driven OOH campaign.