LET’S COLLABORATE

Elevating Local Non-Profits through the Power of Outdoor Advertising

YOUR MISSION, OUR PLATFORM.

The Adams Collaborate Public Service Advertising Program is designed to uplift local non-profits by giving them the chance to partner with Adams Outdoor Advertising and receive a professionally crafted outdoor advertising campaign—free of charge. This program is an opportunity for organizations to elevate their message, strengthen their brand, and expand their reach across the communities they serve.

Each year, we donate billboard space to local non-profit organizations who are selected through our application process. These year-long campaigns provide our partners with branding and awareness across many of our markets – helping our Collaborate partners amplify their mission and connect with more people in the communities.

Organizations chosen for the 2026 program will be invited to give a brief presentation at our office, showcasing the work you do and how outdoor advertising can help advance your cause.

“as A SMALL NON-PROFIT, this level of visibility would be out of reach.”

– Kristie Goforth, Executive Director, Free Bikes 4 Kidz

“EVERY STEP OF THE WAY, OUR VISION wAS HEARD AND RESPECTED.”

– Dr. Alex Gee, Founder & CEO, Center for Black Excellence and Culture

What Finalists Receive

After the interview process, finalists will be selected to receive:

A complete year-long billboard branding campaign, serving millions of impressions
Dedicated Adams Outdoor Advertising team to concept, design, and install your campaign
Featured marketing content on the Adams Outdoor website and in press releases, email, and social media channels

What We Ask in Return

These requirements help ensure we can continue offering meaningful public service support across our communities:

Proof of 501(c)(3) status to be presented upon first meeting
Support for Adams Outdoor Advertising online, on social media, at events, and at city council meetings
Inclusion of Adams Outdoor Advertising on your organization’s list of sponsors

**Housing Collaborative**
Adams Outdoor Charlotte

**Catawba Riverkeeper Foundation**
Adams Outdoor Charlotte

**Jamie Kimble Foundation**
Adams Outdoor Charlotte

**Communities in Schools**
Adams Outdoor Charlotte

**The Center for Black Excellence & Culture**
Adams Outdoor Madison

**Operation Fresh Start**
Adams Outdoor Madison

**Olbrich Botanical Gardens**
Adams Outdoor Madison

**Second Harvest Food Bank**
Adams Outdoor Madison

Find Your Market

Charlotte, NC
Madison, WI

Apply for the Adams Charlotte 2026 Collaborate Program!

Thank you for applying! 2026 Applications ARE CLOSED.
Applicants will be updated soon!

The Adams Outdoor Charlotte Team attending the live installation of Housing Collaborative’s Collaborate Program billboard.

JULIE JOHNSON
GENERAL MANAGER

“At Adams Outdoor, we have the privilege of shaping the landscape of Charlotte every single day—and with that comes the opportunity and responsibility to give back to the communities that make this city so vibrant. We’ve been part of the fabric of this market for a long time, and we want to support the non-profits growing right alongside us. Charlotte has incredible momentum right now, and these organizations are a huge part of that energy. We want to help them keep pace with a city that’s moving fast and make sure their message reaches the people who need to hear it most—on one of the most powerful advertising mediums there is.”

STATIC BULLETINS TO ROTATE IN THE CHARLOTTE DMA FOR 1 YEAR

POSTER BILLBOARDS TO ROTATE IN THE CHARLOTTE DMA FOR 1 YEAR

Millions

OF IMPRESSIONS THROUGH THE ADAMS DIGITAL BILLBOARD NETWORK

$500K+

IN AVERAGE CAMPAIGN VALUE

Explore Adams Outdoor Charlotte

Thank you for your interest in the Adams Madison Collaborate Program!

Applications Open Fall 2026

If you would like to be notified when our next enrollment window opens, you may preemptively submit your application to be kept on file. You may also submit a contact form or email us at hello@adamsoutdoor.com to be added to our email notification list.

We look forward to collaborating with you!

Explore Adams Outdoor Wisconsin

“Beautiful and purposeful.”

“The first time I saw one of the Catawba Riverkeeper billboards, I actually gasped. The vibrant images of our river paired with the bold words PRESERVE. PROTECT. RESTORE. are incredibly powerful. They stopped me in my tracks, figuratively that is, as I WAS driving.

It is rare for messaging to feel both beautiful and purposeful at the same time, but these do. Please know how meaningful this visibility is, not just for the organization, but for every person who sees it and is reminded of why this work matters. In that moment, one of the people deeply impacted was me.”

— Catawba Riverkeeper Foundation, Executive Director, Dr. Mo Drinkard

Frequently Asked Questions

What is the Adams Collaborate Program?

FREE BILLBOARD SPACE FOR LOCAL NON-PROFITS.
Adams proudly donates outdoor advertising space each year to a handful of community organizations. We cover the campaign; you simply cover production costs.

Who can apply?

Any local non-profit serving the participating Adams Outdoor Advertising market areas with 501(c)(3) status that is not currently spending more than $2,500 annually for advertising in any media.

Previous collaborate partners are eligible for repeat consideration after five years. All interested are encouraged to apply.

What happens after I apply?

All applications will be reviewed by the Adams Collaborate Team, including your market’s General Manager. Once all applications have been reviewed, you will be notified if you have been chosen as a finalist. Finalists will be invited to Adams for an interview with our team to learn more about your organization before making our final decisions.

If I am selected, what do I receive?

Partners will brainstorm with our design team to develop a strategic branding campaign to be posted throughout the participating Adams Outdoor Advertising market area for one year on a space available basis. The number of installations, potential digital billboard space, and potential campaign value vary from market to market.

You will also be promoted on Adams Outdoor website materials, press releases, email marketing, social media and more.

If my non-profit is chosen, is there any financial requirement?

Yes, collaborate partners are responsible for paying the production and shipping cost for their billboard installations.

Want to know more?

Send us an email: Hello@adamsoutdoor.com