Adams Outdoor Advertising is excited to announce that it has completed a Charlotte billboard acquisition of select assets from Parkway Outdoor, further strengthening its leadership position in the Charlotte, North Carolina out-of-home advertising market.
As part of this transaction, the transaction includes 15 billboard assets, comprised of 14 static faces and one digital display.
With this strategic tuck-in acquisition, Adams Outdoor enhances its already dominant presence in the Charlotte out-of-home advertising market. Specifically, the addition brings highly desirable billboard inventory along key transportation corridors most heavily used by travelers heading to and from Charlotte Douglas International Airport (CLT).
Notably, several of the newly acquired assets are located along major arteries such as I-77, a primary route for daily commuters, airport traffic, and regional travel. As a result, these corridors deliver consistent, high-volume exposure, making them especially valuable for advertisers seeking reliable reach and visibility.
Charlotte Douglas International Airport (CLT) continues to demonstrate sustained, long-term growth, now serving nearly 60 million passengers annually and thereby ranking among the busiest airports in the United States.
Importantly, a significant portion of this passenger volume consists of local origin-and-destination travelers who access the airport via Charlotte’s primary highway corridors—many of which, notably, are directly served by Adams Outdoors’s newly acquired billboard assets. As CLT continues to expand capacity to meet rising demand, these high-traffic access routes, in turn, represent durable, high-value exposure that not only strengthens asset quality but also drives advertiser demand and reinforces long-term market fundamentals.
“Charlotte is a must-have market for advertisers, and market ownership here continues to be a key strategic priority for Adams Outdoor. This acquisition further solidifies our position as the dominant out-of-home provider in Charlotte and strengthens our ability to deliver unmatched reach along the market’s most important travel corridors.”
— Kevin Jones, CEO of Adams Outdoor Advertising
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With this acquisition, the Charlotte DMA now includes 68 Adams Outdoor digital billboards, a milestone that not only highlights our commitment to innovation and strategic growth but also reinforces our ability to create standout advertising opportunities across the Carolinas.
As Charlotte continues to grow and traffic along key commuter and airport corridors increases, these new billboard assets create fresh opportunities for advertisers to reach a larger, more diverse, and rapidly expanding audience.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
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