Adams Outdoor makes digital billboards work for your business with a broad billboard advertising network across the country, on the highest-traffic assets in every market. In-house creative services design, build, and refresh dynamic billboard-ready creative at no added cost. And every campaign comes with supported strategy including location-based or impression-based buying, guided by audience research.
Run multiple messages in rotation, swap creative anytime, and go live in moments.
Digital boards occupy the most visible, highest-traffic assets in every Adams market.
Adjust your message mid-campaign based on what’s working and keep creative relevant.
A digital billboard is a large-format LED display that shows rotating outdoor advertisements.
Digital billboards maximize your flexibility, adapting in real time for enhanced creative testing, localization, and relevancy. Explore how you can use these dynamic digital creative levers in your next campaign.
Every digital billboard campaign includes access to Adams’ in-house creative team: local designers who build billboard creative all day, every day, and know exactly what works at 65 miles per hour.
From brainstorming and copywriting to finished, billboard-ready design, they handle your creative start to finish. Designing your own campaign? We’re here to help with creative feedback, spec guidelines, and production checks built in.
Digital OOH is the fastest-growing slice of the billboard advertising industry and the most-acted-on advertising format among consumers. Digital billboards work because they reach audiences in ways no other medium can. Digital out-of-home drives the strongest favorability, brand recall, and action rates of any paid medium. Here’s what the research shows.
Half of the consumers who notice a directional digital ad walk through the door immediately, and nearly all of them buy. Younger audiences respond even more: 41% of Gen Z and Millennials notice directional digital OOH.
Programmatic digital out of home, or pDOOH, is automated, audience-based digital out of home buying. Set your campaign goals, target audiences, and target regions for simple, impression-based buying.
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Read MoreDigital billboards are large-format LED displays that show rotating ads. On Adams Outdoor’s network, each board cycles through up to 8 advertisers in a 64-second loop, displaying each ad for 8 seconds at a time, 24/7/365. That means every advertiser’s creative appears about 1,250 times per day — roughly 2.7 hours of total airtime. Creative is uploaded digitally and can update in real time, with no printing or install timing.
A digital billboard is an LED display that rotates up to 8 advertisers, each shown for 8 seconds; creative can change instantly. A static billboard is a printed vinyl display giving one advertiser 100% share of voice for the contract period. Digital is faster to launch with no production cost; static is best for always-on presence. Most advertisers use both.
Yes — and there’s no charge. Adams Outdoor includes unlimited creative changes during every digital billboard flight. Work with your Account Manager and most updates go live the same day. Common use cases include daypart-specific messaging, weather-triggered creative, dynamic dealer inventory feeds, and seasonal promotions.
The U.S. out-of-home advertising industry is led by a handful of national and regional operators. Adams Outdoor Advertising is the 4th largest OOH company in the country and the largest privately owned, operating 400+ digital billboards in 13 states. The right partner depends on your footprint, your target markets, and whether you need deep local expertise or broad national coverage. Talk to your Adams Outdoor Account Executive about the level of coverage you need.
Digital out of home, or DOOH, is a term for all types of digital outdoor advertising screens. DOOH includes digital billboards, digital bus shelter screens, urban panels, screens in medical centers, restaurants, and more. Explore more types of out of home or look into purchasing these digital screens with programmatic buying.
To rent a digital billboard for a local campaign with Adams Outdoor, contact a local market representative with your goal, market, and flight dates. Adams matches you with boards based on traffic count, audience composition, and approach visibility, then provides a proposal with locations, share of voice, and pricing. Most digital campaigns run in 4-week cycles, and creative can launch as fast as the same day once creative is provided.
Adams Outdoor Advertising operates digital billboards in 13 states throughout the Southeast, Midwest, and Northeast — including Charlotte, Raleigh-Durham, Greensboro, Charleston, Myrtle Beach, Savannah, Norfolk/Virginia Beach, Lehigh Valley, Wilkes-Barre/Scranton, Detroit/Ann Arbor, Lansing, Grand Rapids, South Bend, Toledo, Madison, Kenosha/Racine, Champaign-Urbana, and Peoria-Bloomington.(links) Visit the Adams Markets page for an interactive map billboard locator to find boards near you.
Adams Outdoor’s in-house creative team, Adams AdLab, designs custom digital billboard creative at no charge for advertisers. AdLab handles concept through delivery, including any dayparted variations, weather-triggered creative, dynamic data feeds, and multi-frame tease-and-reveal campaigns. Advertisers can also supply their own artwork; full file specs, resolution requirements, and safe-area guides are published on the Adams Creative Specs page.
Yes — digital billboards deliver the highest ad recall of any major paid medium (86% per Solomon Partners’ 2023 U.S. Major Media Effectiveness Analysis) and the highest favorability among consumers (73% per OAAA/Harris Poll 2024). They drive action: 76% of recent DOOH viewers took an action after seeing an ad. Billboard advertising also often sees lower CPMs than other advertising mediums.
To buy digital billboards with Adams Outdoor, start by connecting with a local Account Executive in your market. Your Account Executive works with you to identify the right boards, analyzing by traffic count, audience, and proximity to your customers. Then, we pull in Adams AdLab, our in-house creative team, to build digital creative at no extra cost. Once your campaign is live, your AE stays close: sharing screen IDs and impression delivery, swapping creative as your messaging shifts, and walking you through attribution data when you’re ready to measure results.
Adams Outdoor Advertising
