Lafe Schneider, former President of TDO Advertising, joins Adams Outdoor Advertising in a new role as Sales Manager in Ohio. The move follows Adams’ acquisition of TDO’s assets; a transition Schneider describes as both a proud ending and an exciting new beginning.
Under Schneider, TDO grew from a small startup into a respected regional player in out-of-home (OOH) advertising. He credits this success to strategic innovation and strong relationships with agencies, clients and landowners. In 2018, TDO adopted programmatic OOH through Blip, expanding how advertisers could access and measure campaigns.
Furthermore, beyond the business growth, Schneider highlights the importance of culture and community focusing on integrity, creativity and delivering value for every partner. “Our goal was always to elevate the industry while staying true to our roots,” he reflects.
Now part of Adams, Schneider brings his market experience and entrepreneurial mindset to a major OOH company. He sees the transition not as an ending, but as a chance to build on TDO’s foundation with Adams’ resources and reach.
As a result, the collaboration promises “smarter, more impactful outdoor campaigns that connect brands and communities in new ways,” Schneider says, blending TDO’s innovative energy with Adams’ scale and stability.
Ultimately, for clients, agencies and landowners, this move signals continuity as well as growth. The values and vision that defined TDO will continue to thrive, now supported by a larger platform capable of taking local creativity to a broader stage.
As Schneider steps into his new role, the message is clear: the future of OOH in Ohio is bright, connected, and built on collaboration.
To learn more about Ohio’s market and to plan your next campaign contact our team today!
Adams Outdoor Advertising
