Adams Outdoor Advertising continues its strategic growth across the Midwest with the acquisition of Bullfrog Outdoor assets, marking a significant expansion into northern Indiana and reinforcing its already dominant presence across Michigan.

This latest move adds scale, connectivity, and new opportunities for advertisers looking to reach audiences across one of the most impactful regional corridors in the country.

Visualizing Our Expanded Coverage

To better illustrate this expansion, the map below highlights Adams’ established Michigan footprint alongside our newly acquired northern Indiana markets.

With this acquisition, Adams Outdoor Advertising adds 118 billboards including 3 digital billboard faces across key northern Indiana markets, including:

• Fort Wayne
• South Bend
• Elkhart
• Goshen
• Warsaw
• Michigan City

These new assets seamlessly extend Adams’ established footprint in Western Michigan billboard advertising—creating a more unified and powerful regional network for advertisers.

The result? Brands can now execute more cohesive, high-impact campaigns across state lines, reaching audiences with greater frequency and consistency.

Why Northern Indiana Matters

Northern Indiana represents a natural and highly strategic expansion for Adams.

This region:

• Borders Adams’ strongholds in Michigan
• Shares key commuter and economic corridors
• Offers growing opportunities for both local and regional advertisers

By expanding into these adjacent markets, Adams is not just adding inventory—it’s enhancing regional density—one of the most important drivers of success in out-of-home advertising campaigns.

A Natural Fit with Our Michigan Dominance

Adams has long maintained a leading presence across Michigan billboard markets. This acquisition builds directly on that strength.

With stronger connectivity between Michigan and Indiana markets, advertisers benefit from:

• Improved campaign continuity
• Greater audience reach across the Midwest
• More efficient media planning across neighboring regions

This is exactly the kind of thoughtful, market-driven growth highlighted in our recent acquisitions and expansion news.

Expanding Capabilities with Static and Digital Inventory

The addition of both static and digital billboard inventory gives advertisers more flexibility than ever.

Brands can now:

• Run long-term branding campaigns across static bulletins
• Deploy timely, dynamic messaging with digital billboard advertising
• Combine both formats for maximum impact

This mix ensures Adams can support everything from local business promotions to large-scale regional campaigns.

Continuing a Commitment to Local Markets

While the footprint is expanding, Adams remains deeply committed to local relationships.

As these Bullfrog Outdoor assets are integrated into the Adams portfolio, the focus will remain on:

• Supporting local businesses
• Maintaining consistent service
• Delivering measurable results for advertisers

Learn more about how we support advertisers through custom billboard campaign planning.

This balance of local focus + regional scale is what sets Adams apart in the OOH industry.

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Read the Full Announcement: Adams Outdoor Expands Midwest Footprint with Bullfrog Outdoor Asset Acquisition

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About Adams Outdoor Advertising

For those new to Adams Outdoor Advertising, we are one of the nation’s leading out-of-home (OOH) advertising companies, delivering high-impact billboard campaigns across key U.S. markets.

As the fourth-largest out-of-home advertising provider in the country, Adams combines national scale with deep local expertise—helping brands connect with audiences where they live, work, and travel.

Our portfolio includes:

• Premium static billboard inventory for long-term brand visibility
• Advanced digital billboard networks for dynamic, real-time messaging
• Strategic coverage across high-traffic corridors and growing regional markets

With a strong focus on innovation, creativity, and market-driven growth, Adams partners with advertisers to build campaigns that drive awareness, engagement, and results.

Whether supporting local businesses or national brands, our goal is simple:
deliver the right message, in the right place, at the right time.

Looking Ahead

This acquisition is another step in Adams Outdoor Advertising’s ongoing mission to grow strategically, strengthen key markets, and deliver powerful advertising solutions.

By expanding into northern Indiana and reinforcing its Michigan dominance, Adams is building a more connected, more effective Midwest advertising network—one that helps brands reach the right audiences, in the right places, at the right time.

Ready to launch your next campaign? Contact our team to get started.