Adams Outdoor Advertising is on the move again, and this latest stop is a good one. With the acquisition of 15 billboard assets from Encore Outdoor Advertising, Adams is planting even deeper roots in Northeast Pennsylvania, a region where commuter traffic meets weekend adventure. These types of tuck-in acquisitions are a key driver of Adams’ growth strategy, allowing the company to build density in strong markets and maximize impact for advertisers.
This isn’t just any addition. We’re talking 13 static faces and 2 digital units strategically placed along key corridors connecting the hustle of the New York metro area to the Pocono Mountains. Translation: high visibility, high impact, and plenty of eyeballs from both daily drivers and year-round tourists.
Encore Outdoor Advertising, a family-owned company, built a strong and respected presence across Wayne, Pike, and Lackawanna Counties in Pennsylvania, along with Sussex County, New Jersey. Their mix of static and digital billboards out-of-home advertising solutions has long supported local businesses and regional brands—and now, that momentum continues under the Adams umbrella.
This acquisition builds on the more than 600 billboard faces Adams already operates in the Northeast, increasing density and strengthening coverage in an already thriving region. You can explore the full reach and impact through our EPA coverage map, which highlights the strength of our presence across the region. It’s all about making campaigns work harder and smarter, whether for a hometown business or a national brand looking to make a splash.
Eastern Pennsylvania gives advertisers something that’s hard to replicate: efficient reach across a highly active, consistently moving audience. With increased inventory density from Adams, campaigns benefit from stronger market presence, smarter frequency, and the ability to show up in the moments that matter. Whether the goal is brand awareness or driving action, this region offers a reliable platform to stay visible and competitive.
As Adams Outdoor Advertising CEO, Kevin Jones (Kevin Jones | LinkedIn) put it, Encore has developed “a high-quality plant in a region where we already have a strong presence.” In other words: this one fits like a glove.
But zoom out for a second, and the bigger picture gets even more exciting.
With this addition, Adams Outdoor Advertising now spans 13 states, boasts over 11,000 pieces of inventory and—if you’ve been paying attention—is still growing. Not slowing down. Not standing still. Growing. And we’re not alone—the out-of-home industry saw a 4.7% increase in revenue in 2024, according to the Out of Home Advertising Association of America (OAAA) proof that brands are leaning in and doubling down on the power of billboard advertising.
From coastlines to corridors, mountains to metro areas, Adams continues to connect brands with audiences in all the right places.
Want to learn more about how these billboards can help target your customers – let’s connect and someone from our Eastern Pennsylvania office can reach out.
Adams Outdoor Advertising
