The Out of Home Advertising Association of America (OAAA) is unveiling the shortlist for the 83rd Annual OBIE Awards, celebrating creative excellence and innovation in out of home (OOH) advertising. For more than eight decades, the prestigious OBIE Awards have set the benchmark for outstanding OOH creative — highlighting the intersection of artistry, technology, and strategic storytelling while spotlighting award-worthy work that is shaping the future of the industry.

As part of this year’s celebrations, American Express will be inducted into the OBIE Hall of Fame, recognized for its enduring legacy of bold, visually striking campaigns that have set a high bar for creativity in OOH advertising. For decades, American Express has leveraged OOH to drive consumer engagement, blending innovative storytelling with impactful placements that resonate across audiences. From iconic billboards to immersive brand experiences, the globally integrated payments company continues to push the boundaries of the medium, reinforcing its role as a leader in marketing and brand connection.

The 2025 OBIE Awards shortlist recognizes 117 finalists across 28 categories, selected from a record-breaking pool of submissions. This year’s finalists showcase the power and impact of OOH in today’s evolving media landscape, pushing creative boundaries and redefining audience engagement. Spanning categories from experiential activations to digital innovation, the selections highlight the adaptability and creativity that make OOH an essential force in modern marketing.

Under the leadership of Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, the 2025 OBIE Awards jury featured an esteemed panel of creative leaders, brand visionaries, and marketing experts. Tasked with selecting the most exceptional OOH campaigns, the panel evaluated work that exemplifies artistic excellence, strategic impact, and technological ingenuity.

Each year, OAAA members vote to induct a brand into the OBIE Hall of Fame, honoring a legacy of creative excellence in OOH. This year, American Express joins past honorees such as Apple, McDonald’s, and Dunkin’, reinforcing its status as a brand that continues to set the standard in OOH advertising.

The highly anticipated Bronze, Silver, Gold, and Platinum OBIE winners will be revealed live on Tuesday, May 6th during the 2025 OOH Media Conference—an evening dedicated to celebrating and inspiring the industry’s top creative minds. The conference will bring together industry leaders to explore the future of OOH, emerging trends, and the impact of data-driven creativity. Featuring powerful keynotes, dynamic discussions, and a celebration of the industry’s most impactful work, it’s an event not to be missed. Register at ooh2025.com.