OOH Marks 18 Straight Quarters of Growth — What It Means for Adams Outdoor Advertising

Out-of-home advertising billboard reading “Q3 marks 18 quarters of growth,” highlighting continued OOH industry growth in an urban market.

Out-of-home (OOH) advertising has reached a major industry milestone, recording 18 consecutive quarters of revenue growth, according to the Outdoor Advertising Association of America (OAAA). In Q3 2025, the industry delivered its strongest third quarter on record, generating $2.13 billion in revenue, up 4.5% year over year.

Out-of-home advertising industry infographic highlighting $2.13 billion in Q3 2025 revenue and a 4.5% year-over-year growth rate.

What’s especially notable is that OOH growth outpaced both U.S. GDP growth (3.5%) and inflation (2.9%), reinforcing the channel’s resilience and performance in a dynamic economic environment. For Adams Outdoor Advertising, this momentum isn’t just a headline, it reflects what we see firsthand across our markets every day.

Why OOH Growth Matters to Adams Outdoor Advertising

As digital channels become more crowded and fragmented, advertisers are prioritizing real-world media they can trust. OOH delivers consistent, high-visibility exposure that can’t be skipped, blocked, or ignored. Across the Southeast and Midwest in markets like Charlotte, Charleston and Detroit, Adams Outdoor billboards capture millions of impressions along key commuter corridors and in fast-growing communities.

This sustained growth signals that brands aren’t simply testing OOH; they’re making it a core component of their media mix.

Digital Out-of-Home Continues to Drive Results

Digital out-of-home (DOOH) remains a major growth driver. In Q3 2025, DOOH revenue increased 11.6% year over year and now represents 35% of total OOH revenue.

At Adams Outdoor Advertising, our digital billboard network gives advertisers the flexibility to daypart messaging, refresh creative quickly, and align campaigns with real-time or seasonal moments — while maintaining the reach and consistency that make billboards so effective. When paired with static formats, Adams delivers campaigns that balance agility with long-term brand presence.

Digital billboards along an urban highway highlighting 18 straight quarters of out-of-home advertising growth and an 11.6% year-over-year increase in digital OOH revenue.

OOH Growth Spans Industries — and Adams Delivers Custom Solutions

OOH’s momentum spans industries including legal services, financial services, healthcare, communications and technology. These brands value billboard advertising for its credibility, scale and ability to build trust.

Infographic highlighting the strongest out-of-home advertising categories in Q3 2025, including legal services, healthcare, consumer banking, hotels and resorts, software, quick service restaurants, colleges and universities, local government, and architects and contractors.

Adams Outdoor Advertising leverages this demand by creating market-specific, data-backed billboard strategies tailored to each advertiser’s goals, whether supporting a product launch, driving awareness or strengthening regional presence.

What This Means for Advertisers Working with Adams

OOH’s continued growth proves that brands want advertising that delivers visibility, accountability and real-world impact. As economic and population growth continues, Adams Outdoor Advertising is uniquely positioned to help advertisers capitalize on this momentum.

Infographic showing top advertisers increasing billboard investment, including Morgan & Morgan, JPMorgan Chase, Geico, Apple, McDonald’s, Verizon, T-Mobile, Disney, Coca-Cola, and Johnson & Johnson.

Ready to put OOH to work for your brand?

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