Meet Adams OutdoorAdvertising Your Cosmic Ambassador
For 40+ years, Adams has connected businesses and communities.Now, we’re turning to the universe.
Billboards are experienced out in the world, sparking conversation and interaction, which is why out-of-home remains one of the most trustedadvertising formats.
Submit your greeting to display on the Adams digital billboard network. Share a little slice of humanity, and welcome visitors from the great beyond.
Billboards are read at 60 mph and, we assume, at warp speed. Greetings of 7 words or fewer work best. Make it warm, funny, or weird, but make it welcoming. You’re speaking for the whole planet here.
“Can we put billboards in space?” – Liz G.
“Welcome to Earth. We have tacos.” – Kelly T.
“Do you clap when the ship lands?” – Blake B.
“Hey, hi, hello, howdy, hiya, salutation” – Debra L.
“ik we r messy creatures, that’s the beauty of being human” – Crawford W.
“🤗🫶🏻🖖🏼” – Garrett S.
MAKING FIRST CONTACT
Just as your messages prep our extraterrestrial friends for their (maybe) first visit, billboards prep your audience for your brand.
Call it the priming effect. A billboard plants your name in someone’s daily orbit — the commute, the school run, the vacation road trip. By the time they need what you sell, you’re the name they already know.
9 in 10
Americans notice OOH ads every month
80% notice out-of-home ads every single week
Nielsen
13%+
HIGHER LIFT IN AD AWARENESS
Lift in billboards compared to other advertising mediums: digital, TV, connected TV
Kantar, 2025
65%
OF Commuters remember BILLBOARD ads 6 months later
Worldmetrics Billboard Advertsing
80%
are likely to ACT after seeing a funny or visually engaging OOH ad
Targeting your audience isn’t a shot in the dark. Adams holds key positions on the roads your customers already drive. We chart every campaign against real signals — traffic counts, demographics, movement patterns, and market data. Every impression lands where it counts.
We may never discover what’s really out there. But the proof of billboard performance? That’s undeniable.
Billboards average a $6 return for every $1 spent. People buy from brands they recognize and trust, and billboards build that recognition at scale. They make the rest of your marketing work harder, too: a search ad, an email, or a sales call always land better with someone who already knows your name.
495%
AVERAGE ROI DELIVERED BY OOH
OAAA
59%
Of consumers prefer to buy from brands they recognize and trust
NIELSEN
Up to 33%
Increase in total campaign reach when OOH IS PAIRED WITH OTHER MEDIA
COMMB 2023 | OUT-OF-HOME IN THE MEDIA MIX
MORE FROM MISSION CONTROL
Adams Creative Services
Great boards start with great creative. 75% of an ad’s effectiveness comes down to it. Our in-house team designs billboards people remember.
Some messages travel farther than others. The National Marine Mammal Foundation used Adams digital boards to offer Stephen Colbert a job, and got a response on national television.
When U-M hit the Final Four, Bank of Ann Arbor came ready to play. Bold boards, hometown language, and a full-court press across Ann Arbor. Localized creative for the win.