Adams Outdoor Advertising is excited to announce our latest strategic expansion in the Charlotte market with the acquisition of premium out-of-home assets from Keysasa Outdoor in Shelby, North Carolina. This investment adds two new structures and four high-impact digital faces, strengthening our ability to help brands reach audiences across one of the region’s fastest-growing corridors.
Strategically located 45–50 miles west of Charlotte along major routes like I-85 and US-74, Shelby is a rapidly developing regional hub. With nearly 5% population growth since 2020, the area continues to expand as commuters, residents, and travelers move between the Charlotte Metro and the Appalachian Foothills. These new digital assets position advertisers directly in front of this growing and highly mobile audience.
“This expansion into Shelby aligns perfectly with our long-term vision. Shelby is experiencing real population growth, and these new digital assets position our advertisers exactly where the market is headed.”
— Kevin Jones, CEO of Adams Outdoor Advertising
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With this acquisition, the Charlotte DMA now includes 67 Adams Outdoor digital billboards—a milestone that highlights our commitment to innovation, strategic growth, and creating standout advertising opportunities across the Carolinas.
As development continues pushing westward, these new digital faces unlock fresh opportunities for advertisers looking to reach a diverse, expanding audience.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
Charlotte is on the move, quite literally. Once a mid-sized Southern banking hub, it has exploded into one of the fastest-growing metro areas in the United States. The numbers tell the story: in just 25 years, the Charlotte-Concord-Gastonia metro area has more than doubled in size, soaring from 1.34 million residents in 2000 to 2.88 million in 2025. Today, Charlotte is the nation’s 14th largest city, adding tens of thousands of new residents every year.
Every day, roughly 150 new people begin navigating life in Charlotte. They’re figuring out where to live, where to shop, where to eat, and where to spend their time. For businesses, this presents a massive opportunity, but also a challenge. How do you stand out in a city bursting with new faces and constant growth?
A recent report cited by the Charlotte Business Journal underscores what you’re seeing here: Charlotte’s sustained population growth is not just a number—it’s driving demand across every sector of the economy.
Some key takeaways from that article:
These trends aren’t slowing down. They make a compelling case: in a city growing this fast, visibility is everything.
“Charlotte’s population is projected to grow from ~3 million to 4.6 million by 2050.”
“On average, 157 people are moving to the Charlotte region each day.”
In a place that’s adding thousands of new residents every month, billboards do something no other medium can:
Charlotte isn’t slowing down. According to research from the Charlotte Regional Business Alliance projections show the metro area could add another 1.6 million people by 2050, growing from about 3 million now to roughly 4.6 million. That’s one million more people who will be choosing doctors, banks, restaurants, shops, and experiences—often for the very first time.
For businesses, the question is simple: Will they discover you?
In a dynamic, fast-growing market like Charlotte, being visible isn’t optional, it’s essential. And billboards are one of the most powerful ways to make sure you are.
Connect with one of our Charlotte based sellers to help figure out the best plan of attack for your brand to make an impact!
It’s been a big two weeks here at Adams Outdoor Advertising — and we mean big.
In just 14 days, our team has completed three major acquisitions, each one strengthening our network, expanding our coverage, and bringing new opportunities for advertisers to shine. From the Carolina coast to the Midwest, the momentum is real — and we couldn’t be more excited to share what’s happening.
The biggest news of this week? Our acquisition of Scotty Outdoor — a move that adds 132 static faces and 3 digital faces across North and South Carolina.
This portfolio stretches from Boone and Charlotte in the west, up toward Durham, and all the way east to Emerald Isle and Camp Lejeune, even reaching into Columbia, South Carolina. It’s a huge win for our footprint and for the advertisers who count on us to deliver reach and results.
“Every acquisition we make is about creating more value — for our partners, our advertisers, and the communities we serve. The Scotty Outdoor portfolio strengthens our reach and reinforces our position as the leading outdoor media company in the Carolinas.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Read the full press release here: Adams Outdoor Advertising Acquires Scotty Outdoor, Adding 132 Billboards in the Carolinas
Before the Scotty announcement, we also finalized the acquisition of The Sign Shoppe, expanding our presence into Brunswick County, North Carolina.
That means our coastal coverage now runs seamlessly from North Myrtle Beach, South Carolina, through Wilmington, and north toward the Outer Banks region — giving our clients even more opportunities to reach travelers, locals, and visitors along the Carolina coast.
As if that weren’t enough, Adams Outdoor took another major step forward last week — making its official debut in Ohio with the acquisition of TDO Advertising. This exciting expansion brings Adams’ signature brand of creative, community-focused outdoor media to a whole new market, connecting advertisers and audiences across the Buckeye State like never before.
In less than a year, we’ve completed ten acquisitions. That’s not just growth — that’s momentum. And it’s all driven by a clear vision: to create the most effective, high-quality outdoor network in every market we serve.
There’s a lot to celebrate!
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
A new national study released by the Out of Home Advertising Association of America (OAAA), in partnership with The Harris Poll, confirms that billboards boost sports attendance and economy when featuring sports content.
The study found that nearly 60% of U.S. adults recall recently seeing an OOH ad for a major sporting event. As a result, 90% took real-world actions, including engaging on socials, talking with friends about the event, or viewing the game. And, 99% of fans who attended games spent money in teams’ host cities. The resulting hotel, restaurant, and transportation spending proves that billboards drive economic impact beyond the stadium.
“OOH doesn’t just sell tickets. It fuels the entire sports economy,” said Anna Bager, President and CEO, OAAA. “Sports audiences are primed when they encounter OOH in context. What stands out in this research is the combination of high recall and immediate action steps, from social engagement to ticket purchases and event attendance.” She added, “OOH captures the energy of live sports like no other medium.”
“OOH doesn’t just sell tickets. It fuels the
Anna Bager, President and CEO, OAAA
entire sports economy.“
Don’t let the season pass you by – Contact us today to capitalize on OOH’s proven sports results!
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