Out-of-home (OOH) advertising has reached a major industry milestone, recording 18 consecutive quarters of revenue growth, according to the Outdoor Advertising Association of America (OAAA). In Q3 2025, the industry delivered its strongest third quarter on record, generating $2.13 billion in revenue, up 4.5% year over year.
What’s especially notable is that OOH growth outpaced both U.S. GDP growth (3.5%) and inflation (2.9%), reinforcing the channel’s resilience and performance in a dynamic economic environment. For Adams Outdoor Advertising, this momentum isn’t just a headline, it reflects what we see firsthand across our markets every day.
As digital channels become more crowded and fragmented, advertisers are prioritizing real-world media they can trust. OOH delivers consistent, high-visibility exposure that can’t be skipped, blocked, or ignored. Across the Southeast and Midwest in markets like Charlotte, Charleston and Detroit, Adams Outdoor billboards capture millions of impressions along key commuter corridors and in fast-growing communities.
This sustained growth signals that brands aren’t simply testing OOH; they’re making it a core component of their media mix.
Digital out-of-home (DOOH) remains a major growth driver. In Q3 2025, DOOH revenue increased 11.6% year over year and now represents 35% of total OOH revenue.
At Adams Outdoor Advertising, our digital billboard network gives advertisers the flexibility to daypart messaging, refresh creative quickly, and align campaigns with real-time or seasonal moments — while maintaining the reach and consistency that make billboards so effective. When paired with static formats, Adams delivers campaigns that balance agility with long-term brand presence.
OOH’s momentum spans industries including legal services, financial services, healthcare, communications and technology. These brands value billboard advertising for its credibility, scale and ability to build trust.
Adams Outdoor Advertising leverages this demand by creating market-specific, data-backed billboard strategies tailored to each advertiser’s goals, whether supporting a product launch, driving awareness or strengthening regional presence.
OOH’s continued growth proves that brands want advertising that delivers visibility, accountability and real-world impact. As economic and population growth continues, Adams Outdoor Advertising is uniquely positioned to help advertisers capitalize on this momentum.
Connect with 👉 Adams Outdoor Advertising to explore strategic billboard placements, audience insights and creative solutions designed to cut through the noise and drive results.
Out-of-home (OOH) advertising is having a moment and honestly, it makes sense. As digital fatigue sets in and consumers crave authentic connections, marketers are turning back to something that feels grounded. At Adams Outdoor, we’re seeing firsthand how brands are redirecting marketing dollars to capture attention where it matters most: in the real world. Here’s what industry leaders revealed at this year’s OAAA + 4A’s OOH Future Forum—and how your business can capitalize on these trends.”
With so much content online being automated, altered, or outright fabricated, audiences are craving authenticity. Real-world media — the billboard you pass every day, the poster at your train stop — offers something simple but powerful: certainty. It’s a real message in a real place. And that trust is becoming a competitive advantage for brands.
In a feed-based world, physical presence stops the scroll, literally. Eye-catching OOH placements remind people your brand exists beyond the algorithm, making your message stick in a way digital impressions can’t always replicate.
Data-driven OOH delivers measurable results. Where OOH once filled in the gaps, it’s now shaping full-funnel strategies. Not only do OOH campaigns show an average ROI of $5.97 for every dollar spent, but they also provide a bridge between channels. As a marketer, leverage your OOH campaigns to connect digital campaigns, social engagement and experiential activations, creating a clear and cohesive story across every touchpoint.
Digital OOH gives brands the ability to adjust messaging in real time. Adams Outdoor’s digital billboards combine the trust of traditional OOH with creative flexibility. Think about adapting your messaging to weather triggers, capturing trending moments, or localizing creative from billboard to billboard. Adams can help you update your message throughout the day to capture morning commuters with breakfast offers and evening drivers with dinner specials—all while maintaining that physical presence that cuts through digital noise.
OOH is shifting from “something you see” to “something you interact with.” Experiential installations, immersive moments and participatory campaigns are turning public spaces into brand stages, and those experiences leave lasting emotional footprints.
With stronger industry standards and more transparency, marketers, agencies and vendors are building smarter campaigns together. The more the industry shares, the more creative and measurable OOH becomes.
At Adams Outdoor, we’re leaning into this momentum. Our combination of high-visibility locations and data-backed creative helps brands show up where it matters most: the real world. Let’s build something that gets noticed 👉 contact our team today!
Adams Outdoor Advertising has significantly expanded its presence in the Triad region of North Carolina with the strategic acquisition of Toby Outdoor assets. Specifically, the deal adds nine new billboard faces, including a premium digital location in Wilkesboro, N.C., and two additional digital sites in Galax, Va., further strengthening the company’s regional footprint.
With this acquisition, Adams Outdoor now operates 34 digital billboard faces across the Triad, effectively doubling its digital reach in the area over the past year. These new locations will integrate seamlessly with existing assets, offering advertisers flexible, high-visibility options to connect with audiences in key regional corridors.
“This acquisition represents more than just growth — it’s a reflection of our ongoing commitment to invest in the markets we serve and to elevate the power of outdoor advertising.”
– Kevin Jones, CEO of Adams Outdoor Advertising
Kevin Jones emphasized that the acquisition goes beyond growth in numbers. Additionally, he highlighted the region’s population growth, noting that this presents a valuable opportunity for businesses to engage new consumers through strategic billboard placements.
For advertisers, the expansion provides more ways to reach audiences with both traditional and digital out-of-home formats. Meanwhile, for Adams Outdoor, it reinforces the company’s position as a leading private out-of-home media provider in the U.S., combining regional strength with cutting-edge digital capabilities.
As the outdoor advertising landscape evolves with digital technology and shifting demographics, Adams Outdoor’s latest acquisition demonstrates how strategic growth and enhanced digital reach can go hand in hand. Ultimately, businesses in the Triad and surrounding areas now have more opportunities than ever to amplify their messaging and capture attention in high-traffic locations.
👉 Contact us today to learn more about new billboard opportunities and start building your next campaign with Adams Outdoor.
See the full press release here: Adams Outdoor Advertising Expands Triad, North Carolina Presence with Acquisition of Toby Outdoor Assets
Lafe Schneider, former President of TDO Advertising, joins Adams Outdoor Advertising in a new role as Sales Manager in Ohio. The move follows Adams’ acquisition of TDO’s assets; a transition Schneider describes as both a proud ending and an exciting new beginning.
Under Schneider, TDO grew from a small startup into a respected regional player in out-of-home (OOH) advertising. He credits this success to strategic innovation and strong relationships with agencies, clients and landowners. In 2018, TDO adopted programmatic OOH through Blip, expanding how advertisers could access and measure campaigns.
Furthermore, beyond the business growth, Schneider highlights the importance of culture and community focusing on integrity, creativity and delivering value for every partner. “Our goal was always to elevate the industry while staying true to our roots,” he reflects.
Now part of Adams, Schneider brings his market experience and entrepreneurial mindset to a major OOH company. He sees the transition not as an ending, but as a chance to build on TDO’s foundation with Adams’ resources and reach.
As a result, the collaboration promises “smarter, more impactful outdoor campaigns that connect brands and communities in new ways,” Schneider says, blending TDO’s innovative energy with Adams’ scale and stability.
Ultimately, for clients, agencies and landowners, this move signals continuity as well as growth. The values and vision that defined TDO will continue to thrive, now supported by a larger platform capable of taking local creativity to a broader stage.
As Schneider steps into his new role, the message is clear: the future of OOH in Ohio is bright, connected, and built on collaboration.
To learn more about Ohio’s market and to plan your next campaign contact our team today!
When the PGA Championship came to Charlotte, Adams Outdoor Advertising and Vistar Media teamed up with Method 1 to create a campaign that showcased the true power of dynamic digital out-of-home advertising. The goal was simple: bring Elijah Craig Bourbon to life in real time and engage fans throughout every moment of the tournament.
The campaign rolled out in three key phases:
“At Adams, we’re committed to redefining the boundaries of DOOH, and Vistar has been an invaluable partner in that journey. When Method 1 approached us with the opportunity to collaborate on a campaign for Elijah Craig, we embraced it as a chance to create something truly special. Together, we developed captivating content that not only celebrated a major city event but also elevated a distinguished brand. The result was a dynamically designed campaign that maximized exposure and delivered a stunning visual experience.”
– Matt Hood, VP of Programmatic, Adams Outdoor Advertising
Powered by Vistar Media’s ad server, Adams leveraged dynamic feeds and precision scheduling to deliver the right message at the right time. Real-time data allowed creative content to update automatically, while audience insights and dayparting ensured maximum impact.
Over four weeks, the campaign reached more than 15 million impressions across 41 digital screens in Charlotte. Using Adams’ Capture analytics, the team tracked over 5 million unique device IDs, proving that dynamic digital out-of-home advertising can connect brands and audiences with measurable precision.
By combining creative storytelling with smart technology, Adams Outdoor Advertising demonstrated that digital out-of-home can do more than drive awareness — it can drive real-time engagement.
➡️Ready to see what dynamic digital out-of-home advertising can do for your brand?
Connect with our team to build your next data-driven OOH campaign.
Out-of-home (OOH) advertising, particularly billboards, plays a significant role in shaping consumer behavior for individuals intending to buy a car. Unlike some ads you can scroll past or skip, billboards catch your attention during daily drives and stick in your memory. In fact, according to OAAA, 71% of U.S. drivers regularly notice billboards, and 26% say they’ve visited a business after seeing one. For prospective car buyers, this type of constant exposure can create strong brand recall and influence dealership visits.
One of the biggest advantages of how billboards impact car buyers is timing. People see them while driving—the exact moment when cars are top-of-mind. On average, car buyers consider about 3 to 4 brands before making a final decision, so staying visible is key. Plus, 66% of people take some action after seeing an OOH ad, like looking up a dealership online or visiting in person. That kind of immediate response shows how billboards can guide buyers from awareness to action.
Out-of-home advertising can improve consumer perceptions of brand quality and reliability. Studies show that OOH can boost brand recall by up to 47% compared to digital-only ads. When someone is making a big purchase like a car, seeing a trusted brand over and over can reduce hesitation and increase the likelihood of a visit or purchase.
In conclusion, billboards actively influence people’s car-buying decisions. Understanding how billboards impact car buyers show that by keeping brands visible, memorable and credible, billboards help guide buyers from noticing a brand to actually visiting a dealership. They remain one of the most effective tools in the automotive marketing toolbox.
🚗 Contact us today to see how billboards can accelerate your car sales!
Sources: Outdoor Advertising Association of America [OAAA], 2023 | Nielsen, 2017 | Clear Channel / Kantar 2025
Looking to dominate one of the most heavily traveled highways in the Lehigh Valley? Adams Outdoor’s prime Lehigh Valley billboard locations on Route 22 deliver 1.8 million+ impressions monthly, at a rate businesses can actually afford— less than $100/day!
Billboards can’t be skipped, scrolled past or blocked. They deliver real, lasting impact.
If you’re searching for billboard advertising, there’s no smarter way to boost brand awareness, reach commuters, and connect with local audiences.
That’s nonstop exposure for businesses in Allentown, Bethlehem and Easton.
The Lehigh Valley is one of the fastest-growing regions in the Northeast. This growth makes it an ideal market for advertisers. Consider the following:
Therefore, when you invest in billboards, you’re putting your brand in front of an audience with high spending power and strong purchasing intent.
Out-of-home advertising (OOH) beats digital + TV in every major marketing metric:
Affordable Reach, Big Results.
For under $100/day, Adams Outdoor makes billboard advertising in Eastern PA accessible for businesses of all sizes. Moreover, by pairing static boards with digital billboard advertising, you can create dynamic campaigns that adapt and evolve throughout the day, making them perfect for promotions, events, or seasonal messaging. In addition, this combination ensures your brand stays visible and top-of-mind with local audiences.
Our team knows the market inside and out. From start to finish, they handle everything, from creative billboard design to campaign execution, ensuring your brand gets noticed. By securing your prime Lehigh Valley billboard locations on Route 22, you can confidently put your message where it matters most.
Adams Outdoor Advertising
